I've delivered analytics-driven strategy at Easyrewardz Software Services and EXL Services, using customer, campaign, sales, inventory, and loyalty data to guide business decisions. At Easyrewardz, I analyzed 116K loyalty members and 206K transactions, and identified approximately 80% attrition following store closures to support targeted re-engagement.
I've built SQL, Excel, Python, and Power BI reporting solutions for campaign performance, customer segmentation, loyalty programs, and merchandising. My work has helped increase targeted marketing ROI by 25%, campaign effectiveness by 18%, conversion rates by 12%, and member retention by 15% while bridging business, marketing, technology, and operations teams.
