aditya sharma

I am a Senior Consultant at EXL with over four years of experience in marketing analytics within the BFSI sector. I specialize in SQL, Tableau, and statistical analysis to generate customer behavior insights and executive reporting.

I led the migration of marketing datasets to new warehouse structures, built resilient Snowflake SQL pipelines, and automated reporting processes that reduced daily turnaround time by 67%. I also developed pacing and forecasting dashboards and end-to-end data logic for trigger-based campaigns.

I collaborated onsite with U.S. clients to co-develop marketing analytics strategies, created customer segmentation frameworks using propensity modeling, and evaluated promotional effectiveness using control-test audience segmentation and ROI analysis. My analyses influenced targeting and campaign strategy across student loan refinance products and other portfolios.

I hold CFA Level 1 & 2 distinctions (Top 10 percentile) and NISM Research Analyst certification (86.5), and I have been recognized as Best Performer during a U.S. onsite engagement and awarded EXL's Challenging New Comer award. I thrive on cross-functional collaboration and delivering data-backed recommendations that drive measurable business impact.