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Prachi Agrawal

@prachiagrawal3

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Category & merchandising leader driving discovery, conversion, and category growth across marketplaces.

India

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What I'm looking for

I’m seeking a category or merchandising role where I can own discovery, conversion, and category growth end to end—bringing repeatable systems for assortment, pricing, promotions, and storefront that measurably move GMV.

I’m a Category and merchandising leader with 8+ years across India’s leading marketplaces—Meesho, Qalara, Bijnis, and Udaan. I own how customers discover, browse, and buy through assortment, pricing, promotions, and storefront—built into repeatable systems that move conversion and GMV.

In platform and cross-border growth, I co-founded a B2B commerce platform and served as Co-Founder & Head of Platform & Supply, where I built a B2B wholesale storefront from scratch on Shopify and created product-led to collection-led merchandising. I also owned a 350+ brand pipeline with structured scoring and a landed-cost (DDP) pricing model to protect margin across duties, freight, and currency.

I bring hands-on results from category leadership too: at Bijnis I improved CRM CTR from 0.9% to 2.4%, cut revenue leakage 30%, and lifted collection CTR ~1.5x while leading teams across storefront, category, content, CRM, and data. I also led advisory work—from 0→1 marketplace launch strategy at HelpUsGreen to international expansion and pricing/discovery guidance—because I love building clear, measurable paths from assortment decisions to business outcomes.

Experience

Work history, roles, and key accomplishments

Co-Founder & Head of Platform

Qala Global

Dec 2023 - Jan 2026 (2 years 1 month)

Co-founded and led a cross-border B2B wholesale platform, building a Shopify storefront from product-led to collection-led merchandising. Owned brand supply/economics with a DDP landed-cost pricing model, led cluster field discovery, and managed a team of 5.

Shopify Assortment & Curation Pricing DDP Landed Cost Model UX For Brand Enquiry Flows Team Leadership

Merchandising Specialist

Udaan

Jun 2023 - Nov 2023 (5 months)

Owned storefront and monthly event merchandising across 180+ brands. Rebuilt ad pricing into tiered sponsorship packages, doubled ads revenue QoQ, and managed promotions and discount governance including cohort/region targeting and cart-level promo mechanics.

Storefronts Event Merchandising Sponsorship Promotion Governance Cohort Region Targeting Cart Level Promotions

Senior Category Marketing Manager

Bijnis

Nov 2021 - Dec 2022 (1 year 1 month)

Owned the apparel storefront and rebuilt product allocation and collection strategy to improve collection CTR. Led buyer segmentation and personalized CRM journeys, set up product lifecycle and price/stock monitoring, and reduced revenue leakage by ~30%, managing a team across storefront, category, content, CRM, and data.

Category Marketing P L Ownership Product Allocation Collections Strategies Product Lifecycle Management Pricing Monitoring Revenue Leakage Reduction Team Leadership

Merchandise Manager, Home

Qalara

Nov 2019 - Oct 2021 (1 year 11 months)

Owned B2B Home storefront merchandising, including collection curation, product sequencing, and the buyer journey from discovery to RFQ. Built pricing governance based on consumer price anchors and wholesale economics, and maintained ~85% catalog accuracy for pricing, specs, and MOQs.

Pricing Governance Wholesale Economics Catalog Accuracy MOQ Management

Business Development Manager

Meesho

Oct 2017 - Oct 2019 (2 years)

Managed and grew 350+ vendors by owning onboarding, pricing/margin negotiation, assortment and listing improvements, and recurring seller health reviews. Drove catalog refresh cadence and increased active assortment by 20%.

Vendor Onboarding Pricing Negotiation Catalog Management Team Vendor Growth