Open to opportunities

Poonam Singh

@poonamsingh6

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Marketing leader scaling brand and performance across multi-market B2B platforms.

India

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What I'm looking for

I’m open to remote/global marketing leadership where I can build integrated brand and performance programs, lead cross-functional teams, and turn market insights into measurable revenue, trade, and footfall growth.

I’m a marketing leader with 17+ years building and scaling brands across B2B exhibitions, jewellery, retail, QSR, and fashion—bringing strategy to India, Dubai, and multi-city international markets.

I lead distributed, cross-functional teams and translate market insight into measurable outcomes like footfall, trade, and revenue. As Head of Marketing for the All India Gem and Jewellery Domestic Council, I led GJS 2025 with 15,000+ visitors, driving 10% visitor growth and 30 tonnes of trade, while directing integrated digital, social, and on-ground campaigns.

I’m known for unifying brand and performance through hands-on execution—launching brand themes, pioneering AI-led CGI and storytelling-driven content, and running WhatsApp and email campaigns to a 70,000+ verified trade base. I’ve also repositioned brands into the luxury segment and improved market share (5%) through research-led strategy, digital brand-building, and data-informed go-to-market planning.

Experience

Work history, roles, and key accomplishments

Head of Marketing

All India Gem and Jewellery Domestic Council

Dec 2024 - Nov 2025 (11 months)

Led marketing for GJS 2025, a B2B jewellery show, driving 10% visitor growth and managing an integrated digital, social, and on-ground campaign program. Directed a 6-member team and ran WhatsApp/email campaigns to a 70,000+ verified trade base to boost registrations.

Brand Marketing Performance Marketing Social Media Strategy Email Marketing AI Driven Marketing Stakeholder Management Go To Market Product Launch

Marketing Manager

ORO Precious Metal Pvt Ltd

Feb 2024 - Nov 2024 (9 months)

Formulated and executed Dubai market marketing strategy aligned to business objectives, using market research to refine positioning and sales approach. Owned annual marketing planning and budget, and improved brand presence through the Shop-in-Shop project and digital brand-building initiatives including website SEO.

Brand Marketing Go To Market Stakeholder Management Budgeting SEO

Brand Marketing Manager

House of D'oro

Jul 2022 - Mar 2023 (8 months)

Repositioned the brand to the luxury segment by redefining personas and using consumer research and market trend analysis. Boosted market share by 5% through data analysis and API integration while managing social media marketing across LinkedIn and YouTube.

Brand Marketing Social Media Strategy LinkedIn marketing YouTube Marketing Consumer Research API Integration

Marketing Manager

Jumboking Foods Pvt Ltd

Jun 2019 - Oct 2021 (2 years 4 months)

Planned and executed ATL, BTL, and digital campaigns to boost brand visibility and add 5% to overall sales through product and Indian Burger Festival launches. Managed marketing calendars and store-specific activities while overseeing e-commerce presence on Zomato and Swiggy.

ATL BTLS Digital Marketing Social Media Strategy Campaign Management Media Planning KPI Management Store Footfall Optimization Conversion Rate Improvement E commerce Marketing Zomato Swiggy Agency Management

Deputy Marketing Manager - Global Desi

House of Anita Dongre

Feb 2013 - Sep 2015 (2 years 7 months)

Owned the marketing calendar and budget allocation, managing media planning and execution across print, digital, OOH, and mall activations. Executed retail promotions and on-ground brand activations, including the Liva Fabric launch with Aditya Birla Group.

Media Planning OOH Social Media Campaigns Customer Experience Branding Go To Market Product Launch

Regional Marketing Manager

Gitanjali Jewels

Oct 2010 - Jan 2013 (2 years 3 months)

Grew business and drove footfall across 18 stores by building annual marketing calendars with franchisees and operations teams. Led 360-degree campaigns spanning print, outdoor, radio, PR, and celebrity launch events, including early website launch and in-house social media management.

Stakeholder Management Media Planning Print Advertising Outdoor Advertising Radio PR Celebrity Event Launches Website Launch Social Media Strategy

Business Development Manager

OK Play India Ltd

Apr 2009 - Aug 2010 (1 year 4 months)

Tracked industry and competitor trends through market research and built a client database with structured follow-up. Conducted site evaluation and negotiated agreements with major retail partners to support expansion decisions.

Market Research Competitor Research Client Relationship Management Stakeholder Management Negotiation Retail Partnerships

Merchandiser

Future Group

May 2005 - Mar 2009 (3 years 10 months)

Managed buying and merchandising for Big Bazaar, Pantaloons, and Central, including assortment planning for optimal price points. Planned promotions, managed markdowns, and conducted performance reviews of sales and discount levels.

Merchandising Assortment Planning Promotions Management Markdown Performance Reviews Retail Operations

Executive

Provogue India

Apr 2003 - Apr 2005 (2 years)

Managed key accounts in the eyewear category and supported sales growth through product offerings and regional coordination. Led teams against quarterly targets in a competitive market.

Key Account Management Sales Support And Product Offerings Regional Coordination Target Management