Pooja SilalPS
Open to opportunities

Pooja Silal

@poojasilal

Content specialist with 3+ years of SEO and digital marketing experience.

South Africa
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What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can further develop my skills in SEO and content strategy while contributing to impactful projects.

As a dedicated content specialist with over three years of experience, I excel in transforming search intent into high-performing digital content. My journey began with a Bachelor of Commerce in Accounting, which equipped me with analytical skills that I now apply in my role at a fast-paced SEO agency. I lead multi-client operations, ensuring that our content not only ranks well but also engages and converts audiences effectively.

In my current position as a Content Operations Executive, I oversee the full-cycle SEO content production for more than 30 clients across various industries. My responsibilities include project management, developing standard operating procedures, and coordinating a talented team of copywriters and editors. I take pride in streamlining workflows and enhancing editorial standards, which has resulted in significant improvements in our content marketing campaigns.

My passion for creating conversion-driven copy is matched by my commitment to continuous learning and professional development. I am always seeking new ways to optimize content and drive results, whether through SEO strategies or innovative content formats. I believe that effective communication and collaboration are key to achieving success in any project.

Experience

Work history, roles, and key accomplishments

AS

SEO Copywriter

A1 SEO

Jan 2023 - Present (2 years 6 months)

Wrote SEO-optimized copy for service-based and e-commerce brands, enhancing readability and engagement. Implemented keyword strategies to increase rankings and visibility, driving organic traffic for multiple clients.

WL

Content Writer

We Write Blog Posts LLC

Jan 2022 - Present (3 years 6 months)

Produced over 100 web articles across diverse niches, conducting in-depth research to support content creation. Applied SEO best practices to drive organic visibility and maintained consistent blogging schedules across client sites.

WL

Content Editor

We Write Blog Posts LLC

Jan 2022 - Present (3 years 6 months)

Enhanced over 600 articles for clarity, structure, and search performance, achieving top 10 Google rankings. Reduced editorial turnaround time by 5 days through process improvements and delivered actionable feedback to writers.

Education

Degrees, certifications, and relevant coursework

University of KwaZulu-Natal logoUK

University of KwaZulu-Natal

Bachelor of Commerce (Accounting), Accounting

Studied accounting principles and practices, gaining a strong foundation in financial management and business operations. Developed analytical and problem-solving skills essential for a career in commerce.

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