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Pooja SharmaPS
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Pooja Sharma

@poojasharma9

Social media manager & content strategist driving growth with influencer-led, platform-optimized campaigns.

India
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What I'm looking for

I’m looking for a role where I can own content strategy end-to-end, run influencer partnerships, and use analytics to improve ROI—working with a brand that values creative storytelling, consistency, and measurable growth.

I’m Pooja, a dedicated Digital Marketing Professional with 2+ years of experience in social media strategies and influencer marketing. As an IIDE graduate, I leverage Facebook, Instagram, X, and YouTube to drive brand growth and engage audiences.

At The Brand Cocktail, I develop goal-aligned content calendars, optimise multi-platform scheduling to maximise reach and engagement, and manage high-impact influencer partnerships to boost visibility and conversions. I also lead photoshoots and graphic design to strengthen brand storytelling and maintain consistent creative direction.

I’m hands-on with AI integration to streamline ideation and enhance creative output, and I use YouTube data analytics to monitor KPIs and extract actionable insights that optimise ROI. I thrive on turning content strategy into measurable performance.

Experience

Work history, roles, and key accomplishments

TC
Current

Social Media Manager

The Brand Cocktail

Mar 2025 - Present (1 year 3 months)

Developed goal-aligned content calendars and optimized multi-platform scheduling to maximise reach and engagement. Managed influencer partnerships, led visual direction for shoots and graphic design, and used AI tools and YouTube KPI monitoring to improve ROI.

Education

Degrees, certifications, and relevant coursework

Indian School of Digital Education (IIDE) logoII

Indian School of Digital Education (IIDE)

Master of Content Strategy & Social Media Marketing, Content Strategy & Social Media Marketing

Completed a Master program in Content Strategy & Social Media Marketing at IIDE in 2023.

SC

Smt. MMP Shah College of Arts and Commerce

BMM (Bachelor of Mass Media), Advertising

2019 -

Studied BMM in Advertising at Smt. MMP Shah College of Arts and Commerce starting in 2019.

Tech stack

Software and tools used professionally

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