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Mayuri Joshi

@mayurijoshi1

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Social Media Executive driving organic audience growth and engaging visual content.

India

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What I'm looking for

I seek a role where I can lead social content strategy and creative production, grow organic audiences, and use analytics-driven campaigns to increase engagement and conversions.

I am a Social Media Executive and Journalism master's graduate with over two years of hands-on experience creating content, shaping social strategies, and building brand identity.

At Spice N Ice I developed and executed multi-platform social strategies across Facebook, Instagram, and YouTube, managed YouTube channel setup and optimization, and produced reels, carousels, banners, and event creatives that strengthened audience engagement.

Key achievements include growing an Instagram audience by 30% in six months, scaling a Facebook presence from 20,000 to 82,000 followers, and increasing YouTube subscribers from 9,000 to 15,000 through thumbnail optimization, short hooks, and relatable language.

I combine design skills (Canva, InShot), analytics tools (TubeBuddy, Meta Business Suite, Buffer), and storytelling to deliver campaigns that boost engagement and conversions while maintaining cohesive brand identities.

Experience

Work history, roles, and key accomplishments

Social Media Executive

Spice N Ice

Feb 2022 - May 2024 (2 years 3 months)

Developed and executed social media strategies across Facebook, Instagram, and YouTube, increasing Instagram followers 30% in 6 months and growing a Facebook page from 20,000 to 82,000; launched and optimized a YouTube channel that grew subscribers organically.