At Najd International Trading Co., I manage LAVALLEE's end-to-end e-commerce operations across Salla, Zid, Trendyol, and Noon, overseeing a catalog of more than 1,000 products. I plan and execute Google, Meta, TikTok, and Snapchat campaigns that consistently meet ROAS targets.
I also founded Lavera Home, an independent home-goods brand serving the Saudi market through laverahome.com and online marketplaces. Through strategic digital marketing and precise product selection, I achieved 100% sales growth in its early years while overseeing sourcing, UX, logistics, customer service, and financial reporting.
My technical background in software engineering helps me build API integrations and automation scripts for catalog updates, order processing, and reporting. I use SEO, on-page UX improvements, and analytics to increase organic traffic and conversion rates.
I've progressed from customer service and sales roles into independently managing websites and leading sales teams. I set KPIs, track performance, train teams, and coordinate logistics, creative, and customer service functions around a unified brand experience.
