At BiggBrands, I drive market expansion and business development across Saudi Arabia, building relationships with retailers, distributors, and marketplace partners including Amazon and Noon. I’ve built a pipeline with major retail accounts including Nahdi, HomeCenter, SACO, CenterPoint, and Al Babtain.
At Al Rifai Saudi — Gulf Trading Company, I directed a team of eight across customer service, social media, e-commerce, and marketing operations. I led the launch of Soka Bei and integrated POS systems and aggregator apps to streamline order management.
At Zinco, I led UX improvements for the online store and mobile app, and managed a six-person e-commerce team. Google Merchant, Mailchimp, and analytics integrations helped increase website traffic and boost sales by 82% while cutting churn by 20%.
At Fullscreen Marketing Agency, I managed multi-channel campaigns and a ten-member digital marketing team, while directing web and mobile application development. I also implemented KPI and ROI tracking to guide campaign optimization.
