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Pietro ZenoPZ
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Pietro Zeno

@pietrozeno

Strategic communicator specializing in trust & safety, policy, and cross-cultural editorial storytelling.

United Kingdom
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What I'm looking for

I seek remote roles where I can lead trust & safety or policy strategy, apply behavioural insights to scalable content systems, and collaborate with global, cross-cultural teams.

I am a strategic communicator and storyteller with over 10 years' experience shaping campaigns, policies, and content across global organisations. I combine a strong academic foundation in Psychology (BSc) and Social Cognition (MSc) with practical expertise in narrative building, editorial writing, and cross-cultural engagement.

My professional work spans Trust & Safety operations, content moderation, and policy enforcement, where I apply sound judgement, empathy, and resilience to handle sensitive content and scale safe communication practices. I have directed global brand and content strategy at senior levels, unifying communications across regions and improving customer experience through policy-informed creative solutions.

I am bilingual in English and Italian and proficient in French, comfortable working remotely with distributed teams, and passionate about leveraging cultural insight and behavioural science to create more trusted online environments. Notable achievements include leading global strategy roles at WPP Team Synthesis and delivering scalable CRM and customer-journey solutions at Wunderman Thompson.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

University College London logoUL

University College London

Master of Science, Social Cognition

Completed an MSc in Social Cognition focusing on psychological mechanisms of social thought and behavior.

Royal Holloway, University of London logoRL

Royal Holloway, University of London

Bachelor of Science, Psychology

Completed a BSc in Psychology covering core areas of experimental, social, and cognitive psychology.

Tech stack

Software and tools used professionally

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Pietro Zeno - Strategy Director - WPP Team Synthesis | Himalayas