Open to opportunities

Pietro Zeno

@pietrozeno

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Strategic communicator specializing in trust & safety, policy, and cross-cultural editorial storytelling.

United Kingdom

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What I'm looking for

I seek remote roles where I can lead trust & safety or policy strategy, apply behavioural insights to scalable content systems, and collaborate with global, cross-cultural teams.

I am a strategic communicator and storyteller with over 10 years' experience shaping campaigns, policies, and content across global organisations. I combine a strong academic foundation in Psychology (BSc) and Social Cognition (MSc) with practical expertise in narrative building, editorial writing, and cross-cultural engagement.

My professional work spans Trust & Safety operations, content moderation, and policy enforcement, where I apply sound judgement, empathy, and resilience to handle sensitive content and scale safe communication practices. I have directed global brand and content strategy at senior levels, unifying communications across regions and improving customer experience through policy-informed creative solutions.

I am bilingual in English and Italian and proficient in French, comfortable working remotely with distributed teams, and passionate about leveraging cultural insight and behavioural science to create more trusted online environments. Notable achievements include leading global strategy roles at WPP Team Synthesis and delivering scalable CRM and customer-journey solutions at Wunderman Thompson.

Experience

Work history, roles, and key accomplishments

Strategy Director

WPP Team Synthesis

Jan 2019 - Dec 2023 (4 years 11 months)

Directed global brand and content strategy across UK, US, Denmark, and Sweden, unifying communications and customer experiences and applying policy thinking and cultural nuance to campaigns.

Brand Strategy Content Strategy Cross Cultural Communication Policy Thinking Stakeholder Management Campaign Planning

Senior Strategist

Wunderman Thompson

Jan 2017 - Dec 2019 (2 years 11 months)

Redesigned customer service journeys and introduced a modular CRM content system, streamlining digital service delivery and improving scalable, safe communications for global customer bases.

Customer Journey Content Systems Service Delivery Content Strategy Process Optimization Remote Work

Freelance Writer & Editor

Juno Records

Jan 2011 - Dec 2018 (7 years 11 months)

Produced promotional copy and editorial reviews translating niche electronic and world music scenes into engaging narratives for global audiences.

Editorial Copywriting Translation Content Editing Music Journalism Storytelling Research

Strategy Lead

BSRB Group

Jan 2016 - Dec 2017 (1 year 11 months)

Led strategy for BrightSpeed Internet US launch, designing customer journeys and content strategies that strengthened trust and customer advocacy in Midwest and Southern US markets.

Go To Market Strategy Customer Journey Mapping Trust Customer Advocacy Stakeholder Management Market Research Communication

Freelance Journalist

DJ Mag

Jan 2012 - Dec 2015 (3 years 11 months)

Produced multi-page editorial features with photography on London and Paris club scenes, strengthening cultural documentation and long-form narrative craft.

Feature Writing Photo Editing Cultural Reporting Interviewing Editing

Curator & Contributor

Boiler Room

Jan 2010 - Dec 2014 (4 years 11 months)

Curated and supported distribution and A&R efforts for global underground music, enhancing content selection and promotion across international audiences.

A&R Support Distribution Event Programming Promotion Networking Music Curation