PHILLIP RYAN HALL

Run daily operations of a 44-room, 4-star lodge with 38 staff, accountable for R16 million in annual revenue. Doubled gross profit, reduced operating costs by 5%, and manage marketing, health and safety, and compliance.

Grew territory revenue by 20% across a rotating portfolio of 12 products, including over R5 million in sales from a single product line. Led a sales force of 16, opened new key accounts, and managed a R200,000 marketing budget.

Formulated and executed sales strategies based on market analysis, managed key accounts and distributors, and developed sales budgets. Planned and ran tastings, events, and advertising campaigns to boost brand visibility.

Ran day-to-day operations of a 250+ seat restaurant, maintaining stock and food cost between 36% and 38%. Delivered year-on-year growth of at least 10% and never scored below 80% on audits.

Held full operational and financial responsibility for a 250+ seat Spur franchise restaurant, delivering year-on-year turnover growth of at least 10%. Maintained stock and food cost between 36% and 38% and never scored below 80% on audits.

Deputised for the General Manager at a 250+ seat restaurant, handling staff scheduling, stock counts, cash-ups, service standards, and customer resolution.

Completed a Master's Degree in Business Administration in 2025.

Completed a degree in Food & Beverage in 2011.

Completed a National Diploma in Food and Beverage in 2009, including two additional years of practical training across every hotel department.

Completed a National Diploma in Accommodation Services in 2009, including two additional years of practical training across every hotel department.

Completed the National Senior Certificate (Matric) in 2007.

Completed the South African Breweries Beer Connoisseur Course.