Phill Cocks

I run client app projects worth up to US$450k on the product side, from kick-off and specs to estimates, scope and status updates, and own quality across our client apps. App development agency building mobile and web apps for clients, including AI products.

• Run client-facing kick-off and discovery meetings, then write the spec documents designers and developers work from

• Review Figma design

I own go-to-market at an early-stage IoT startup making plug-and-play data acquisition (DAQ) devices for tough environments, and bring what customers need into the product roadmap. Part-time contract.

• Built a scoring system that ranks 32 market entry hypotheses on 10 criteria, then with the founder took one of them (zoos and aquariums) to a signed platypus monitoring pilot with a government-run

Took onboarding and workflow features from discovery to release: onboarding time fell 32%, activation rose 12 percentage points, and time to first value fell 35%. Reported directly to the CEO, in a team of 7, at a no-code AI workflow automation platform (similar to n8n) for grant consultancies and agencies (B2B SaaS).

• Activation: launched in-app walkthroughs, set up funnel tracking (time to fir

Converted a factory standard Ford Transit into a road-legal camper van, treating it like a product build: planned and designed it around how I would use it (including the electrical, solar and water systems), budgeted it, then built it myself, from rustproofing and insulation to carpentry and the electrical system. Then travelled in it before moving into product work.

WiseTech (ASX: WTC) sent me to Dublin to lead the operational integration of 9 acquired customs software companies in 8 European countries onto CargoWise One, its cloud logistics platform. I owned each company's product backlog, coordinated the WiseTech teams building them and aligned how they worked. Lead time fell 31%, and teams went from delivering 72% of what they committed each cycle to 87%.

Delivered paid feature requests for WiseTech's customers. The most notable was DHL's A$1.5m Netting programme (intercompany reconciliation), the largest paid feature request WiseTech had ever taken on, built with the Accounting team: on time and within budget over 3 phases, with 45 developers and 4 product managers across Australia, Singapore, China and France.

Ran delivery and Scrum for two team

Ran delivery and Scrum for two teams, GLOW and Land Transport, with the same responsibilities as a Delivery Manager apart from customer-facing work, using Scrum and Theory of Constraints. Promoted to IT Delivery Manager in Aug 2018, within a year of joining.

• GLOW (14 developers, 1 product manager): rebuilding CargoWise One as a web app on WiseTech's private cloud so it ran on any operating syst

Sydney organic food distributor with exclusive Australian rights to international brands. I ran marketing campaigns for the Australian market across B2B and B2C channels.

• Events: selected, budgeted, rostered and ran consumer and trade events, including brand stands at a festival with over 100,000 attendees

• Relationships: worked with international suppliers, interstate distributors and our PR

Apr 2026

Nov 2025