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peyt r

@peytr

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Beauty fragrance product developer crafting brand-ready concepts and trend-driven strategies.

United States

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What I'm looking for

I’m looking for a role where I can develop beauty/fragrance products, translate trend and consumer insights into brand-ready concepts, and collaborate cross-functionally—turning research into strategy, storytelling, and customer-centered experiences.

I’m a BFA (Business of Beauty and Fragrance) candidate with a focus on creation, branding, and retail & customer experience. I bring hands-on product development experience from Tru Fragrance & Beauty, where I named and developed 30+ fragrance launches for brand accounts by selecting fragrance modifications and managing olfactive direction for top products.

In my role, I built multi-category trend decks (beauty, fashion, interiors, colors, jewelry) that informed future product concepts and brand strategy. I collaborated across product development, project management, creative, sales, and brand teams, participating in buyer meetings, vendor meetings, and fragrance house presentations.

My academic work strengthens how I turn insight into strategy: I developed consumer insight frameworks for an international market expansion plan (Laura Ashley x SCADPro) and contributed to experience-driven brand evolution work by creating UX concepts across multiple touchpoints. Through LHH x SCADPro and L’Oréal Brandstorm 2025 (BluBlock), I’ve practiced research-led positioning—finding white spaces, building concept products, and presenting recommendations to stakeholders.

Experience

Work history, roles, and key accomplishments

Product Development Intern

Tru Fragrance & Beauty

Jun 2025 - Aug 2025 (2 months)

Named and developed 30+ fragrance launches for brand accounts, selecting fragrance modifications and managing olfactive direction for top products. Researched and built multi-category trend decks, collaborated with cross-functional teams in buyer/vendor meetings, and streamlined the sample library while maintaining detailed internship project documentation.

Trend Decks Olfactive Direction Cross Functional Collaboration Project Documentation Microsoft Excel Microsoft PowerPoint

Education

Degrees, certifications, and relevant coursework

Savannah College of Art and Design

Bachelor of Fine Arts, Business of Beauty and Fragrance

Activities and societies: Dean’s List Honor Scholar (2023–2025). Completed Inside LVMH certificate work in Creation/Branding and Retail & Customer Experience; SCADamp Certificate of Completion.

Spring 2026 candidate for a Bachelor of Fine Arts in Business of Beauty and Fragrance at SCAD. Achieved Dean’s List Honor Scholar recognition (2023–2025).

SCADPro (Savannah College of Art and Design)

SCADPro 10-Week Client-Focused Strategy Course, Client-Focused Strategy

Activities and societies: Developed UX concepts for refreshed brand vision across touchpoints; collaborated cross-functionally on client/candidate-facing strategic assets; presented recommendations for global brand alignment.

Completed a 10-week client-focused strategy course through SCADPro in Fall 2025. Supported research and development of experience-driven solutions to guide brand evolution.

Inside LVMH

Certificate, Creation and Branding; Retail & Customer Experience

Completed an Inside LVMH certificate specializing in Creation and Branding. Also covered Retail & Customer Experience.

SCADPro (Savannah College of Art and Design)

SCADPro 10-Week Client-Focused Strategy Course, Client-Focused Strategy

Activities and societies: Conducted competitive benchmarking and regional market analysis; developed consumer insight frameworks; presented strategic recommendations to brand stakeholders.

Completed a 10-week client-focused strategy course through SCADPro in Winter 2026. Contributed to an international market expansion strategy with benchmarking and regional analysis.