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Peter Fahmy

@peterfahmy

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Chief Commercial Officer at UrNamu building the GTM engine for a Saudi AI-powered LegalTech platform.

Egypt

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What I'm looking for

I’m best suited to founder-led technology companies seeking a hands-on operator who can connect strategy, marketing, sales and execution into one GTM system.

At UrNamu, I work with the CEO and founding team to shape the commercial engine for a Saudi AI-powered Legal Operating System / CLM platform. I connect ICP selection, positioning, pricing, demand generation and sales execution, while building and testing repeatable growth motions.

At LyRise, I joined as a founding GTM operator and expanded into Revenue Operations leadership, building outbound infrastructure and a measurable acquisition funnel. Earlier, I built the Sales Development function and outbound engine at Pickspace, and progressed from SDR to Account Executive at PlanRadar.

Experience

Work history, roles, and key accomplishments

Current

Chief Commercial Officer (CCO)

Current

UrNamu

Sep 2025 - Present (1 year)

Founding commercial leader responsible for shaping and operating the GTM motion for a Saudi AI-powered Legal Operating System / CLM platform. Partner with the CEO and founding team on company strategy, commercialization, ICP selection, positioning, pricing and GTM priorities.

GTM Strategy ICP Positioning Pricing Demand Generation Outbound Partnerships Sales Execution Rev Ops Revenue Operations CRM Pipeline Management Forecasting LinkedIn Outreach Enterprise Sales Ecosystem Distribution

Director of Revenue Operations / Founding GTM Engineer

LyRise

Sep 2024 - Aug 2025 (11 months)

Joined as a founding GTM operator and expanded into Revenue Operations leadership, helping systemize the company's customer-acquisition engine. Designed and operated GTM experiments across ICPs, messaging, offers, channels and outbound sequences with a focus on learning velocity and repeatability.

GTM Strategy Rev Ops CRM Outbound Data Sourcing Enrichment Segmentation Sequencing Automation Funnel Analytics Pipeline Management Reporting Process Design

Founding GTM Engineer

ScaleUp

Jun 2024 - Sep 2024 (3 months)

Early GTM role focused on building the systems and experiments required to create a repeatable customer-acquisition motion. Supported early-stage GTM design across market research, ICP definition, messaging, prospecting infrastructure and outbound experimentation.

GTM Strategy Market Research ICP Definition Messaging Prospecting Outbound Workflow Design Feedback Loops Process documentation

Director of Sales Development

Pickspace

Sep 2022 - May 2024 (1 year 8 months)

Built the Sales Development function and outbound acquisition engine for a B2B SaaS company, progressing from hands-on selling into team, process and GTM leadership. Led, coached and managed the sales-development team around pipeline quality, operating discipline and repeatable execution.

Sales Development Outbound Team Leadership CRM Pipeline Management Qualification Reporting Funnel Market Research GTM Planning

Account Executive

PlanRadar

Sep 2021 - Aug 2022 (11 months)

Progressed from SDR into an Account Executive role within a B2B SaaS environment. Managed the sales cycle across prospecting, qualification, product demonstrations, stakeholder communication, negotiation and closing.

Sales Cycle Management Prospecting Qualification Product Demonstrations Negotiation Closing Pipeline Management SaaS Sales

Business Development Manager

ROI

Oct 2020 - Aug 2021 (10 months)

Managed business-development activity across prospecting, relationship building, opportunity development and commercial follow-up. Built the foundation for later SaaS sales leadership through hands-on customer acquisition and deal development.

Business Development Prospecting Relationship Building Opportunity Development Customer Acquisition Deal Development