Open to opportunities

Joan Miano

@joanmiano

Message

I build award-winning content campaigns that grow audiences and engagement.

Kenya

Message

What I'm looking for

I'm looking to lead content strategy and cross-channel campaigns where consumer insight, strong storytelling, and performance data can build meaningful audience engagement and brand growth.

I've led copywriting and content management at Tandem Network for award-winning SKY Girls campaigns including SKYTok, SKYFest, and Find Your SKY. My work has reached millions through digital content, magazines, broadcast programming, and platform-native campaigns.

Across Tandem Network, Creative VMLY&R, Qube Limited, Golazo Right Here, and CrossOver Kenya, I've shaped social strategies, managed communities, analysed performance, and led teams. I use consumer insights and data to turn brand messages into content that earns reach, engagement, and trust.

Experience

Work history, roles, and key accomplishments

Copywriter & Content Manager

Tandem Network

Jan 2022 - Dec 2025 (3 years 11 months)

Served as Lead Copywriter across award-winning campaigns, coordinated end-to-end production for magazine issues, scripted a popular teen broadcast show, and managed content calendars and community engagement.

Copywriting Content Strategy Social Media Management Community Management Data Analysis Campaign Management

Content Creator

Creative VMLY&R

Jan 2021 - Aug 2021 (7 months)

Oversaw social media strategy, copywriting, and community management across 9 major brand pages, researched digital trends, and tracked performance metrics to inform content strategy.

Social Media Strategy Copywriting Community Management Content Creation Social Listening Analytics

Content & Community Manager

Qube Limited

Mar 2020 - Dec 2020 (9 months)

Created monthly content frameworks and copywriting campaigns, analysed performance data in Meltwater, and managed daily customer interactions across social media pages.

Content Strategy Copywriting Social Media Management Community Management Data Analysis Meltwater

Digital Executive

Golazo Right Here

Jul 2018 - Feb 2020 (1 year 7 months)

Managed the Social Media Department, trained and mentored junior staff, developed targeted social media strategies that grew audience reach by 10% and boosted engagement by 50%, and generated performance reports.

Social Media Management Team Leadership Mentor Campaign Strategy performance reporting Data Analysis

Social Media Manager

CrossOver Kenya

Oct 2017 - Jun 2018 (8 months)

Authored MailChimp email newsletters, growing the active subscriber base to 500+ readers, and collaborated with web developers and designers to revamp website architecture and daily news delivery.

Email Marketing Mailchimp Social Media Management Content Strategy