力心 葉

Core communicator for international organizations, responsible for cross-national meeting collaboration, project control, resource integration, and industry information synthesis. Planned and executed trend forums and B2B international buyer matchmaking events, matching over 100 international buyers and conducting over 500 business matchmaking sessions.

Served as the primary negotiator and manager for concession brands, including Seasalt, White Stuff, and Nobody's Child. Designed and implemented creative visual merchandising and customer flow strategies based on sales analysis.

Coordinated London Accessory Week 2022 and London Hat Week 2022, generating over £59,000 in revenue. Recruited and coordinated with stakeholders and worked with over 280 sellers, and increased social media followers by 25%.

Created weekly and monthly reports, and made marketing plans and visual designs based on results. Monitored and managed WSSI, analysed data to rank best and worst sellers, and trained new staff.

Drafted proposals and secured a 1.2 million NTD commercial district project subsidy from the Taipei City Government, estimating over 8 million NTD in business opportunities. Planned and executed cultural events, accumulating over 1,200 participants, and managed the company's affiliated restaurant and a 10-person team.

Created strategic marketing projects for clients, helped manage SEO for clients to improve brand visibility, and assisted clients to transfer to O2O business model. Scheduled and created content on multiple social media platforms and conducted results analysis.

Grade: Distinction

MSc in International Fashion Marketing with a distinction, focusing on integrated marketing communication and event planning from a B2B perspective.

Activities and societies: Class representative, advocating for fellow students and liaising with academic staff.

Bachelor of Management with a major in Marketing and a minor in Culture and Creative Industry, served as class representative.