Open to opportunities

Meicih H

@meicihh

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Experienced e-commerce project manager driving growth and optimization.

Taiwan

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What I'm looking for

I seek a senior role in e-commerce or digital marketing where I can lead projects, scale growth, apply data-driven strategies, and collaborate with cross-functional teams to deliver measurable business impact.

I am an experienced project manager with over nine years in e-commerce and digital marketing, focused on identifying business opportunities and driving measurable market growth.

At Cauly Taiwan I established brand marketing strategy for a Korean brand in Taiwan, achieving US$80,000 GMV in six months and planning exhibitions for major events. At Carrefour I managed a US$1 million annual digital marketing budget, optimized advertising to a ROAS of 7, and implemented AI solutions to improve campaign efficiency.

As an early team member at KKday I pioneered entry into the Korean outbound market, leading product localization and SEO efforts that produced dramatic GMV and revenue growth. I led cross-functional teams, delivered scalable solutions, and emphasized data-driven decision-making using GA, SQL, Tableau, and Salesforce Marketing Cloud.

I bring strong problem-solving, process optimization, and collaborative communication skills, and I aim to join teams where I can continue to scale digital products and marketing operations through strategic planning and analytics.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Cauly Taiwan

Jan 2023 - Dec 2024 (1 year 11 months)

Established brand marketing strategy for a Korean brand in Taiwan, achieving US$80,000 GMV in six months through crowdfunding and social group buying and planned major exhibition presence.

Brand Marketing Project Management Crowdfunding Social Commerce Event Planning Advertising Data Analysis

Project Manager

Carrefour

Jan 2018 - Dec 2022 (4 years 11 months)

Managed a US$1M annual digital marketing budget and optimized advertising to achieve a ROAS of 7; implemented AI solutions to improve marketing campaign efficiency and data-driven decision-making.

Digital Marketing Budget Management AI Implementation Google Analytics SQL Tableau)Salesforce Marketing Cloud Tableau

Business Development Manager

KKday

Jan 2015 - Dec 2018 (3 years 11 months)

Pioneered entry into the Korean outbound market and led initiatives that drove up to 30x GMV growth in one year and tenfold revenue increase in 2016, while managing a team of 6 for SEO and localization.