Meicih H
@meicihh
Experienced e-commerce project manager driving growth and optimization.
What I'm looking for
I am an experienced project manager with over nine years in e-commerce and digital marketing, focused on identifying business opportunities and driving measurable market growth.
At Cauly Taiwan I established brand marketing strategy for a Korean brand in Taiwan, achieving US$80,000 GMV in six months and planning exhibitions for major events. At Carrefour I managed a US$1 million annual digital marketing budget, optimized advertising to a ROAS of 7, and implemented AI solutions to improve campaign efficiency.
As an early team member at KKday I pioneered entry into the Korean outbound market, leading product localization and SEO efforts that produced dramatic GMV and revenue growth. I led cross-functional teams, delivered scalable solutions, and emphasized data-driven decision-making using GA, SQL, Tableau, and Salesforce Marketing Cloud.
I bring strong problem-solving, process optimization, and collaborative communication skills, and I aim to join teams where I can continue to scale digital products and marketing operations through strategic planning and analytics.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Cauly Taiwan
Jan 2023 - Dec 2024 (1 year 11 months)
Established brand marketing strategy for a Korean brand in Taiwan, achieving US$80,000 GMV in six months through crowdfunding and social group buying and planned major exhibition presence.
Project Manager
Carrefour
Jan 2018 - Dec 2022 (4 years 11 months)
Managed a US$1M annual digital marketing budget and optimized advertising to achieve a ROAS of 7; implemented AI solutions to improve marketing campaign efficiency and data-driven decision-making.
Business Development Manager
KKday
Jan 2015 - Dec 2018 (3 years 11 months)
Pioneered entry into the Korean outbound market and led initiatives that drove up to 30x GMV growth in one year and tenfold revenue increase in 2016, while managing a team of 6 for SEO and localization.
Education
Degrees, certifications, and relevant coursework
Shih Hsin University
Bachelor of Travel and Leisure Management, Travel and Leisure Management
2010 - 2014
Grade: 3.6 / 4.0 GPA
Completed a Bachelor of Travel and Leisure Management with a 3.6/4.0 GPA, focusing on hospitality and tourism management principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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