Pavlina Exarchou
@pavlinaexarchou
I scale ROI-driven user acquisition campaigns across native, programmatic, mobile, push, and pop traffic.
GreeceWhat I'm looking for
At Project Agora / Taboola, I manage and optimize performance-driven campaigns for agencies and brands across international markets, driving revenue through scaling, budget optimization, and KPI-focused strategies.
Previously at AdRight and AdCredible, I ran global mobile and programmatic campaigns, launching through XML/JSON integrations, push/pop traffic, and direct links. I've worked across competitive gaming and crypto verticals, monitoring attribution, traffic quality, CPA, ROI, ROAS, CTR, and conversion performance to improve profitability and acquisition growth.
I'm passionate about AI-powered growth marketing, automation, analytics, and scaling high-performing acquisition strategies.
Experience
Work history, roles, and key accomplishments
Manages and optimizes performance-driven campaigns for agencies and brands across international markets, driving revenue growth through campaign scaling, budget optimization, and KPI-focused strategies. Analyzes campaign performance and provides actionable insights based on CPA, ROI, ROAS, CTR, and conversion metrics.
Education
Degrees, certifications, and relevant coursework
DEREE – The American College of Greece
Bachelor of Science, Business Administration
Pursued a Bachelor of Science in Business Administration with a focus on Marketing Management.
Tech stack
Software and tools used professionally
Availability
Location
GreeceAuthorized to work in
Salary expectations
Job categories
Skills
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