At INNOVATIVEZ DIGITAL GROUP, I ran the marketing automation and campaign operations behind SaaS and digital product launches that collectively exceeded $5M in sales. I built and operated onboarding, engagement, re-engagement and win-back programmes across 19+ ESP platforms.
I represented buyer state in platforms without native purchase awareness, using integration data and list, tag and workflow logic so campaigns reflected actual customer status. I also migrated lists, sequences and integrations through platform closures, sunsets and repricing while maintaining campaign continuity.
I owned sender-domain authentication and deliverability across 100+ domains cumulatively, using recovery and controlled warm-up approaches before replacing domains. I also established release QA routines and traced purchase-to-access data flows, validating transactions and resolving automation issues.
