Looking for a job

Paulo Armando Mortera

@paulomortera

Message

Copywriter and SEO content writer with 7+ years in iGaming. Experienced in CRM, blogs, and fast, high-quality delivery.

Brazil

Message

What I'm looking for

I am looking for a remote role focused on content writing and SEO. I want clear tasks, stable workflows and direct communication. I prefer teams that value writing, structure and simple processes. I want to work with companies that treat content as part of the product.

I have more than seven years of experience as a content writer in iGaming, sports betting and online casino. Since 2016 I start writing SEO articles, copy for banners, long-form guides, reviews, sportsbook pages and CRM messages. I focus on clear language, structure, accuracy and research. My workflow includes different tools like WordPress, Jira, Airtable, Sheets, Figma, Word and Google Workspace. I also work with translation, SEO briefs, link building and content planning. My background in journalism strengthens my reporting and analysis. I have worked with remote teams in Brazil, Portugal, Europe and the UK. My goal is to deliver content that informs users and supports product results.

Experience

Work history, roles, and key accomplishments

Web Content Writer

ICS-Digital LLP

Aug 2018 - Oct 2022 (4 years 2 months)

Authored Portuguese and Brazilian Portuguese articles across sports, economy, technology and iGaming, and led SEO and link-building efforts that increased website traffic for clients including Betway, Betfair and Royal Panda.

SEMrush Content Production Content Development SEO Copywriting Search Engine Optimization (SEO)CMS Web Content Writing Communication

Copywriter

Web Ideias - Serviços de Internet

Feb 2018 - Jul 2018 (5 months)

Crafted social media and web content using SEO copywriting techniques, improving content quality and search relevance during a six-month seasonal engagement.

Copywriting Content Production Social Media SEO Copywriting Search Engine Optimization (SEO)Web Content Writing

Web Content Writer

iBus Media

Jan 2017 - Jan 2018 (1 year)

Produced SEO-optimised articles with a focus on link building for betting websites and managed content publication via CMS, improving organic visibility during the 2017–2018 engagement.

Content Production Link Building SEO Creative Writing Writing CMS

News Reporter

Goal

Jun 2012 - Apr 2014 (1 year 10 months)

Reported on major football events including the 2013 Confederations Cup and UEFA EURO 2012, and authored articles on the Brazilian National Team and Championship, improving online sports coverage and audience engagement.