Mariana Almeida
@marianaalmeida
SEO specialist driving measurable organic growth for competitive international websites.
BrazilWhat I'm looking for
I am an SEO specialist with over seven years of experience building data-driven, scalable organic strategies for international companies in the U.S. and Europe.
My background in journalism and digital marketing informs a strong focus on content strategy, on-page and off-page SEO, internal linking, semantic clustering, and SERP analysis.
I have led large-scale optimizations in volatile, highly competitive verticals—particularly iGaming, casino, sports betting and eSports—using tools such as Ahrefs, Surfer SEO, Screaming Frog, Google Search Console and Google Analytics, and incorporating AI-assisted workflows.
I deliver results through SEO audits, business analysis, performance optimization, and digital PR initiatives that increase authority and traffic while maintaining editorial quality and EEAT best practices.
Experience
Work history, roles, and key accomplishments
CMLead on-page SEO for international iGaming sites, driving scalable, data-driven optimizations in internal linking, semantic clustering, and keyword opportunity mapping across large, volatile SERPs.
SEO Content Editor
Gambling Group GDC
May 2022 - Dec 2022 (7 months)
Performed keyword research, optimized page structure, managed content briefs, and published high-volume iGaming pages via CMS to ensure SEO consistency and improved SERP performance.
News SEO Editor & Copywriter
Growth Leads
Jun 2021 - Apr 2022 (10 months)
Wrote and optimized bilingual SEO content, managed briefs and on-page improvements in WordPress to increase visibility and engagement for news articles in English and Portuguese.
SEO Specialist - Off-Page & YouTube
Melhor Plano
Dec 2018 - Aug 2021 (2 years 8 months)
Led off-page SEO and digital PR, increasing domain rating from 38 to 64 via high-authority backlinks and grew a YouTube channel from 800 to 10K+ subscribers, achieving monetization in five months.
Education
Degrees, certifications, and relevant coursework
PGPontifícia Universidade Católica de Minas Gerais
Graduate Degree in Digital Communication (Marketing), Digital Communication (Marketing)
2017 - 2018
Completed a graduate degree in Digital Communication (Marketing) focusing on digital marketing and communication strategies.
PGPontifícia Universidade Católica de Minas Gerais
Bachelor's Degree in Social Communication – Journalism, Social Communication — Journalism
2012 - 2015
Earned a Bachelor's degree in Social Communication with a focus on Journalism, covering reporting, writing, and media practices.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
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