arthur User

I am a journalist and multi-platform sports content creator specializing in SEO-optimized storytelling across blogs, YouTube, podcasts, and radio. Since 2022 I have led editorial production and created high-performing long-form scripts and articles in both Portuguese and English.

As Lead Sports Content Writer at Turista FC, I authored over 1,200 articles and produced 90%+ of the platform's editorial content, driving 320,000+ blog views and delivering a record 415 articles in 2025. Several of my pieces rank among the site's all-time top pages.

I founded the YouTube channel Analisando o Jogo, responsible for research, scriptwriting, narrative development, audience retention strategy, and editing; the channel has amassed over 9.5 million views and nearly 40,000 subscribers. My long-form scripts often exceed 4,000 words and use structured storytelling techniques to engage audiences.

I have produced betting-focused and analytical content for Odds Scanner and partner publications such as Gazeta Esportiva and Overtime Heroics, strengthening my ability to interpret sports data, apply SEO best practices, and adapt tone for diverse audiences. I hold a Bachelor's in Journalism and certifications in SEO and communication.