At PwC Mexico, I led creative concept development and execution for annual employee promotion campaigns, creating a distinct concept and visual identity each year across print, digital, and event touchpoints.
I coordinated creative adaptations across offices in Mexico and the United States, and led the Visual Identity function for two years, supervising two designers and reviewing their deliverables.
I produced executive presentations, quarterly business results decks, and confidential leadership materials, working directly with service line leaders and the Managing Partner to communicate complex information clearly.
I also developed a SharePoint brand resource hub for approximately 1,500 employees and contributed to three global brand refresh initiatives. My work spans visual identity, corporate communications, and production across print and digital channels.
