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REYNA MOLINA

@reynamolina

Graphic designer at beta comunicación who developed materials for Chicco, Prinsel, and healthcare and consumer brands.

At Ediciones de Buen Tinta, I designed a special-edition book for Pemex and contributed editorial work for the Colegio de Ciencias y Humanidades of the Universidad Nacional Autónoma de México.

At Pauta Creativa, I began as a senior designer on accounts including Kellogg México, Unilever, Wyeth, and Hotel Meliá México. I later became art director for editorial work and packaging, including packaging for Kellogg with Disney licenses.

At beta comunicación, I participated in an Antera project and took charge of the account after the client awarded it to the agency. I later led projects for Merkdo and was responsible for work for Chicco and Prinsel.

I also take on independent graphic design projects, including corporate identity for Clown Spartan and SilverWings, and promotional materials for Risaterapia A.C. I enjoy teamwork, developing ideas, and generating and welcoming new proposals.

Experience

Work history, roles, and key accomplishments

Art Director and Project Lead

Beta Comunicación

May 2014 - Mar 2025 (10 years 10 months)

Led the Antera account from its start, later developing materials for accounts like Acnur, Bulova, Zuko, and others. Managed projects for Chicco, Prinsel, Merkdo, and Grupo Pando.

Art Direction Project Management Client Relations

Senior Designer and Art Director

Pauta Creativa

Aug 2000 - Apr 2014 (13 years 8 months)

Started as senior designer on Kellogg Mexico, Unilever, Wyeth, and Hotel Meliá Mexico accounts. Later became art director for editorial and packaging, leading creative for multiple brands.

Art Direction Packaging Design Editorial Design Client Management

Graphic Designer

Círculo Gráfico

Feb 1997 - Jul 2000 (3 years 5 months)

Participated in and directed projects for Tupperware, Campbell's, TV Promo, Laboratorios Armstrong, and Iridium.

Graphic Design Project Management

Senior Graphic Designer

Alta Resolución Gráfica

Jan 1995 - Jan 1997 (2 years)

Started as senior designer working on Tetra Pak and Vitro accounts. Later obtained art direction for Philips Mexicana and Gerber accounts.

Art Direction Graphic Design

Graphic Designer

Ediciones de Buena Tinta

Sep 1993 - Dec 1994 (1 year 3 months)

Editorial training for the College of Sciences and Humanities of the National Autonomous University of Mexico. Designed a special edition book for Pemex.

Editorial Design Graphic Design