Paula Rodriguez
@paularodriguez
Content and Operations Manager with a passion for digital engagement.
What I'm looking for
As a dedicated Content and Operations Manager at Atrápalo since 2018, I have honed my skills in digital content management and customer engagement. My journey began in the customer service team, where I quickly recognized the importance of effective content in enhancing user experience. By 2021, my efforts were acknowledged with a promotion to Content Manager, and I took on the responsibility of managing content at a Latin American level between 2022 and 2024.
My role involves optimizing content for SEO, analyzing user feedback, and identifying areas for process improvement. I thrive on creating engaging content that resonates with users and strengthens brand relationships. My recent experience as a Sales Executive at Filadd has further enriched my understanding of customer needs and sales strategies, allowing me to exceed previous metrics as part of a collaborative team.
Experience
Work history, roles, and key accomplishments
Sales Executive
Filadd
Jan 2024 - Jan 2024 (0 months)
Proactively searched for sales opportunities via chat, focusing on understanding customer needs. Collaborated with the team to exceed previous sales metrics, enhancing user experience and digital interaction.
Content and Operations Manager
Atrapalo
Feb 2018 - Mar 2023 (5 years 1 month)
Managed content and operations at Atrapalo, ensuring platforms were updated and organized. Optimized content for SEO and analyzed customer issues to propose efficiency improvements. Promoted from customer service to Content Manager, overseeing operations at a Latin American level.
Education
Degrees, certifications, and relevant coursework
EAN University
Professional Technical, Product Management
2018 - 2020
Studied to become a Product Owner, focusing on product management and development.
Crehana
Microdegree, Customer Experience
2022 -
Courses included Packaging and visual identity for brands, Introduction to digital writing, Writing that converts, and Fundamentals of UX Design.
La Salle University
Data Science
2025 -
Politécnico Internacional
Professional Technical, Gastronomy
2015 - 2017
Completed a program in Gastronomy, gaining skills in culinary arts and food preparation.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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