Alejandra Arrieta
@alearrietap
Expertise in copywriting for digital channels and a strong aptitude for data-driven decision-making.
What I'm looking for
I know that going through hundreds of applicants is not easy. The purpose of this letter is to save you some time. As a bilingual professional with an interdisciplinary approach, I am prepared to respond to your team's needs, and would love to tell you more.
I've had experience in both the private and public sector in Colombia, my strength is in digital content and digital channels, and I've honed my skills for SEO optimization and strategic content planning. I had relevant work experience at the Government of Colombia (search for CRA) and InLat, a digital marketing agency. In both cases my duties were related to strategic copywriting. Finally, I've fortunately been able to hone my research skills within the frame of Interdisciplinary Studies thanks to the Master's program offered by The Graduate School of Arts & Science at NYU.
This said, I am currently living in Bogotá (Colombia) for which I could fulfill my duties mainly in a remote setting. Despite this, I enjoy legal permission to travel to the U.S. and could also assist in person for important instances where my presence is required.
Experience
Work history, roles, and key accomplishments
Business Development Assistant
787 Coffee Roasters
Jun 2022 - Aug 2023 (1 year 2 months)
Achieved a 15% sales growth by implementing data-driven strategies to optimize marketing and sales efforts. Increased foot traffic into shops by 13% through effective SEO and location-specific content.
Digital Content Manager
InLat
Jun 2020 - Jan 2021 (7 months)
Increased conversion metrics by 10% in the first month for Figurella's digital channels through a combination of long content and strategic use of call-to-actions.
Associate Marketing Consultant
CRA - Government of Colombia
Sep 2017 - Jun 2020 (2 years 9 months)
Increased traffic to the CRA's website by 12% through social media content strategy. Assisted SEO optimization through keyword research and Google Adwords and Google Trends.
Copywriter Jr
Mülti / DDB Col
May 2017 - Sep 2017 (4 months)
Increased conversion rates by 18% in 3 months through copywriting for email marketing campaigns relating to loyalty programs of Banco de Bogota.
Education
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Alejandra hasn't added their education
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