Fernando Alvarado
@fernandoalvarado
Marketer specializing in Content Entry and Community Management with SEO, analytics, and engagement growth.
What I'm looking for
I’m a marketer with hands-on experience as a Marketing Assistant, Community Manager, and Content Entry Specialist. I hold a Bachelor’s degree in International Business with a strong focus on digital marketing, content management, and brand communication.
In my Content Entry Specialist role, I enter and publish web content across client websites, applying SEO best practices during content entry and completing content quality checks prior to site launches. I also manage content migrations based on SEO-led content plans, organize client image assets, and coordinate content corrections with research and content teams.
As a Community Manager, I manage and grow online communities across Meta through organic and paid engagement strategies, planning and optimizing social content to increase reach and follower growth. I analyze community and campaign performance data, run SEO audits, and support visibility with analytics, while also handling email marketing and automation (Mailchimp) and affiliate program coordination.
Experience
Work history, roles, and key accomplishments
Content Entry Specialist
Hook Agency
Nov 2025 - Present (6 months)
Entered and published posts, pages, and web copy across client websites while following content quality standards. Applied on-page SEO best practices and supported SEO-led content migrations by coordinating required corrections and assets.
Community Manager
Goodrec
Feb 2024 - Nov 2025 (1 year 9 months)
Managed and grew online communities across Meta by planning, publishing, and optimizing social content to increase reach, engagement, and follower growth. Conducted performance analysis, supported SEO audits, and managed affiliate program coordination with tracking and reporting.
Marketing Assistant
Sectorial
Jun 2023 - Jan 2024 (7 months)
Created email campaigns and conducted calls with potential clients while building and maintaining prospect databases to support the commercial pipeline. Edited audiovisual content for YouTube, Spotify, Instagram, and LinkedIn, and handled cold-call appointment requests and follow-ups.
Business Facilitator
Colombiatex and Colombiamoda
Jan 2022 - Jun 2022 (5 months)
Supported translation between buyers and sellers and advised on sales negotiation processes during the Colombiatex and Colombiamoda de las Américas trade fair. Guided participants through on-site commercial activities and helped manage buyer/seller schedules.
Education
Degrees, certifications, and relevant coursework
Universidad Pontificia Bolivariana
Bachelor's degree in International Business, International Business
2019 - 2024
Bachelor’s degree in International Business with a strong focus on digital marketing, content management, and brand communication.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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