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Paula Pena

@paulapena

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Senior social media professional at Amazon who grew The Climate Pledge’s Instagram to 10K+ followers in six months.

United States

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At Amazon, I led end-to-end global social strategy for The Climate Pledge, managing a $5M paid budget across LinkedIn, X, Instagram, and Snapchat. I grew its Instagram to 10K+ followers in six months.

I built brand and creator partnerships that boosted Instagram collaborations by 900% and impressions by over 1,000% in a single quarter. I also scaled LinkedIn vertical video output by 50%, contributing to a 21.3% average engagement rate.

At Bumble, I developed social content for core channels and used analytics to shape weekly optimization recommendations, supporting 5%+ cross-platform audience growth quarter over quarter. Social listening also helped inform content partnerships, including a collaboration with Talkspace.

Through my fractional social media and creator work, I developed Prenuvo’s 2026 organic social strategy and helped grow its audience by 60K+ followers. At Vocal Media, I built a pipeline of 240+ video assets for a clean energy advocacy campaign, including a video that surpassed 1.5M views.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media and Creator Lead

Current

Prenuvo

Sep 2025 - Present (1 year 2 months)

Developed Prenuvo's 2026 organic social strategy across six platforms, producing the top-performing Instagram post in company history and growing total audience by 60K+ followers. Owned the MLR review process and led influencer partnerships contributing to seven-figure monthly earned media value.

Social Media Strategy Content Development Influencer Marketing MLR Review HIPAA compliance Analytics

Current

Fractional Senior Social Media and Creator Lead

Current

Freelance

Jul 2025 - Present (1 year 4 months)

Freelance social marketer and partnerships lead helping mission-driven brands elevate their content, expand reach, and grow strategic partnerships.

Social Media Strategy Content Development Brand Partnerships Creator Management

Social Media Lead

Vocal Media

Jul 2025 - Sep 2025 (2 months)

Built a content pipeline of 240+ video assets across multiple TikTok accounts for a clean energy advocacy campaign, producing multiple semi-viral videos and one surpassing 1.5M views.

Content Creation TikTok Strategy Video Production Campaign Management

Senior Social Media Lead, The Climate Pledge

Amazon

Jan 2021 - Jul 2025 (4 years 6 months)

Led end-to-end global social strategy for Amazon's flagship climate initiative, managing a $5M paid budget and growing Instagram to 10K+ followers in six months. Forged strategic partnerships with brands and public figures, boosting collaborations by 900% and impressions by over 1,000% in a single quarter.

Social Media Strategy Paid Media Brand Partnerships Influencer Marketing Analytics ABM campaigns

Social Media Strategy Manager

Bumble

Feb 2018 - Feb 2020 (2 years)

Orchestrated strategic development and execution of social content for core Bumble channels, leveraging analytics to drive 5%+ audience growth QoQ and identifying user pain points through social listening to inform content partnerships.

Social Media Strategy Content Development Social Listening Analytics Partnership Management

Digital and Social Media Specialist

IBM

Nov 2015 - Feb 2018 (2 years 3 months)

Optimized digital campaigns to increase pipeline growth and demand generation for IBM solutions, managing social surround strategy for cloud developer events and contributing to $12.3M in Validated Lead Revenue Creation.

Digital Marketing Social Media Strategy Performance Marketing Campaign Management Lead Generation