Mike Stanescu

Lead integrated marketing strategy across social, creator marketing and email, developing product-driven and lifestyle content to expand brand awareness and drive demand. Partner with creative teams to shape creative direction and leverage performance insights to refine content strategy.

Defined and led social content strategy, developing product-driven, lifestyle and trend-led content to engage enthusiast audiences and drive brand growth. Managed UGC development end-to-end, building scalable creator pipelines and optimizing content for engagement and revenue growth across TikTok Shop.

Developed and executed social media and PR strategies to strengthen brand authority in the financial sector, leading product-focused campaigns that educated audiences and increased brand awareness. Spearheaded an employee advocacy program and delivered executive-level performance reports with data-driven insights.

Led cross-functional teams in developing omnichannel marketing strategies, aligning social and digital campaigns with business goals. Built content strategies grounded in audience insights and created strategic briefs to align creative and analytics teams.

Managed social media strategy for Fortune 500 clients, optimizing engagement and content performance to exceed brand KPIs. Led Walmart's Super Bowl LIV social activation through CPG partnerships and meme-driven content, driving 2.3M+ engagements and a 42% increase in brand mentions.

Led the social media strategy for the FDA's nationwide tobacco prevention campaigns, driving audience engagement and amplifying public health messaging across multiple digital platforms. Built and managed a high-performing social media team, overseeing content strategy, social monitoring, and influencer marketing initiatives.

Developed and executed product-focused social media campaigns, leveraging organic and paid strategies to boost brand awareness and audience engagement. Led real-time content capture and storytelling at high-profile industry events, collaborating with cross-functional teams to deliver dynamic social content.

Managed social community engagement and strategy for Audi, fostering brand loyalty and interaction with enthusiasts.

Led the social media team, overseeing content strategy and community management to support brand objectives.

Master of Science in Marketing with concentrations in Project Management and Supply Chain Management.

Bachelor of Arts in Communication with a minor in Advertising.