Paula Ononiwu
@paulaononiwu
Social media marketing specialist with 4 years’ experience driving engagement, brand growth, and ROI through data-led campaigns in Canada.
What I'm looking for
I’m a dynamic social media marketing specialist and Social Media Manager with 4 years of experience driving audience engagement, brand growth, and digital marketing success in Canada. I focus on creating tailored social media strategies that turn attention into measurable business results.
At Longhouse Media in Langley, BC (2019–2024), I developed and executed comprehensive social media strategies, increasing brand visibility and engagement by 130%. I also managed and optimized paid advertising campaigns on Instagram, Facebook, and LinkedIn—delivering a 3x return on investment. From campaign planning to performance follow-through, I’m hands-on and outcome-driven.
I build campaigns that feel relevant to real people: creating graphics, videos, and copywriting tailored to diverse audiences. I’ve also assisted with influencer outreach and management, and I foster online communities to increase customer retention and strengthen brand loyalty.
To keep my work accountable, I analyze performance metrics and use insights to refine campaigns. I rely on tools such as Hootsuite, Canva, Adobe Photoshop, Google Analytics, and Meta Ads Manager to ensure every decision supports clear business objectives.
Experience
Work history, roles, and key accomplishments
Social Media Marketing Specialist
Longhouse Media
Jan 2019 - Jan 2024 (5 years)
Developed and executed comprehensive social media strategies and content to increase brand visibility and engagement. Managed and optimized paid advertising campaigns on Instagram, Facebook, and LinkedIn, using performance analytics to improve ROI.
Education
Degrees, certifications, and relevant coursework
Simon Fraser University
Bachelor of Arts, Communications
2015 - 2019
Earned a BA in Communications from Simon Fraser University in 2015–2019. Graduated in 2019.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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