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Peter Finckh

@peterfinckh

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Paid Social Marketing Manager at Starcom UK who grew Aldi’s Share of Voice by 60% YoY.

Spain

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At Starcom UK, I owned campaigns for Samsung UK, Aldi UK and ASICS across the UK and EU, managing annual budgets of £1–3M. I led six junior team members and onboarded two managers.

For Samsung, I ran demand capture and DTC e-commerce campaigns across paid social and Google/YouTube. Campaign conversion value increased 20% year over year, and I rebuilt Search from client-owned to agency-managed.

For Aldi, I contributed to growing Share of Voice by 60% year over year across the 2023–2025 Christmas campaigns. My work has also included full-funnel planning, testing and reporting, and I contributed to Starcom UK’s Campaign Media Award 2025 through Samsung UK campaigns.

Experience

Work history, roles, and key accomplishments

Paid Social Marketing Manager

Starcom UK

Sep 2024 - Feb 2026 (1 year 5 months)

Led paid social and search campaigns for Samsung, Aldi, and ASICS, managing £1–3M annual budgets and teams of up to 6. Drove a 20% YoY increase in conversion value and cut CPM by about 50% through testing and automation.

Paid Social Marketing Senior Executive

Starcom UK

Apr 2023 - Sep 2024 (1 year 5 months)

Managed paid social and search for ASICS and Aldi UK, cutting CPM by 30% and lifting CTR by 40% for ASICS. Ran live-updating campaigns and expanded delivery across multiple platforms.

Meta TikTok Snapchat Google Ads YouTube Pinterest Reddit DV360 Integral Ad Science Budget Management Client Communication Reporting

Paid Social Marketing Senior Executive

Spark Foundry

Sep 2022 - Mar 2023 (6 months)

Managed paid social and SEM for 4 long-tail clients, balancing KPIs and delivering reporting. Handled budgeting and invoicing for approximately AUD 800K in combined budgets.

Paid Social SEM Budget Management Financial Reconciliations Client Communication Reporting

Digital Activation Coordinator

Spark Foundry

Jul 2021 - Sep 2022 (1 year 2 months)

Supported paid social and SEM campaign development, maintenance, optimisation, and reporting for 5–7 accounts. Built stakeholder relationships through regular reporting.

Paid Social SEM Campaign Management Optimization Reporting Stakeholder Management