Paula Barreto

Spearheaded end-to-end digital projects for Brazilian diaspora entrepreneurs, encompassing scope, planning, execution, and delivery of websites, e-commerce platforms, and booking systems. Provided strategic UX/UI consulting, ensuring culturally relevant and user-friendly design solutions aligned with client business needs and conducted user research to inform design.

Independently managed the complete project lifecycle for diverse digital projects, integrating UX design expertise with robust project management methodologies to deliver exceptional, user-focused outcomes on time and within budget. Led comprehensive user research initiatives (interviews, usability testing, data analysis) to derive critical insights that directly informed design strategies and enh

Led cross-functional teams in the execution of eCommerce design projects, ensuring cohesive project alignment and high-quality deliverables throughout the project lifecycle. Utilized user research, usability testing, and A/B testing to optimize design solutions, significantly improving user satisfaction and conversion rates across digital platforms.

Collaborated with engineering to implement a new design system, resulting in a 20% reduction in development time and improved team efficiency. Led the design and implementation of an online rebate submission process, achieving a 62% increase in submissions through improved user experience.

Completed a Bachelor's degree in Law, gaining a foundational understanding of legal principles and frameworks. Developed strong analytical, research, and critical thinking skills applicable to various professional fields.

Participated in an intensive in-person bootcamp focused on UX/UI Design. Acquired practical skills in user research, wireframing, prototyping, and usability testing, preparing for a career in digital product design.