Open to opportunities

Zendrea Marshall

@zendreamarshall

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Strategic project manager and product designer focused on user-driven outcomes.

United States

Message

What I'm looking for

I seek roles that combine user research and product strategy where I can lead cross-functional teams, drive measurable user impact, and scale research-driven design in healthcare or public sector environments.

I am a strategic, user-driven project manager and product designer with 5+ years of experience leading end-to-end research and product development initiatives in healthcare and public sector settings. I translate complex user needs into actionable insights, manage cross-functional teams, and deliver measurable improvements in user satisfaction and operational efficiency.

My work includes designing recruitment workflows that raised enrollment conversion from 30% to 80%, leading 15+ UX interviews that increased mobile app user satisfaction by 20%, and developing dashboards and reusable workflows that improved data completeness and research output by 25–30%. I collaborate closely with design, product, and development teams and present research at professional conferences.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

U.S. Department of Veterans Affairs

Sep 2023 - Present (2 years 1 month)

Managed end-to-end research and product development for digital health projects, designing recruitment workflows that increased enrollment conversion from 30% to 80% and building dashboards that improved data completeness by 25%. Led cross-functional teams and partnerships with 15+ community organizations to expand recruitment and engagement.

Project Management Agile Jira REDCap Excel Stakeholder Management Dashboarding

Qualitative UX Researcher

National Center of PTSD

Feb 2022 - May 2025 (3 years 3 months)

Led 15+ UX interviews and prototype testing for a PTSD mobile app redesign, improving user satisfaction by 20% and reducing support tickets by 25% through cross-team collaboration and iterative design (N=40).

Qualitative Research Usability Testing Prototyping Figma REDCap UX Design

Research Assistant

Palo Alto University

Sep 2021 - Aug 2023 (1 year 11 months)

Led qualitative analysis for 25+ interviews, increasing research output efficiency by 30%, co-authored 3 peer-reviewed manuscripts, and streamlined research operations with reusable templates and survey workflows.

Qualitative Research REDCap Qualtrics SPSS Notion Zotero Data Visualization

Education

Degrees, certifications, and relevant coursework

Palo Alto University

Master of Science, Psychology

2023 - 2023

Activities and societies: Research Assistant in UX Research & Ops; designed recruitment workflows and developed tracking dashboards; co-authored manuscripts.

Completed Master of Science in Psychology with focus on qualitative research methods and digital health research in March 2023 in Palo Alto, CA.