At 9Rooftops, I direct a five-person social media team across Meta, TikTok, X, LinkedIn, and YouTube, leading strategy, influencer programs, paid media, analytics, and social-first content. I serve as the agency’s primary social media expert, partnering with clients, creative teams, and account teams to build annual plans and optimize performance.
Previously, I spent more than a decade with the Atlantic Sun Conference, expanding its digital media presence to consistently rank in the NCAA top 10, managing a seven-person communications and social media program, and executing $100,000 in sponsorships and brand deals in my final two years.
