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patrick lorentz

@patricklorentz

Product marketing and brand strategy director at Independent Consulting; shaped John Deere strategy that helped increase sales volume by 10%.

United States

Message

At Independent Consulting, I help organizations understand customer needs, strengthen their market position, and turn business challenges into marketing and communications strategies. I lead brand discovery, consumer and competitive analysis, positioning, and strategic narrative development.

At EP+Co, I led John Deere brand strategy that helped reverse two consecutive years of declining sales and increase sales volume by 10%. I also developed the strategy behind Denny's The Grand Invite Back, an integrated campaign that increased restaurant foot traffic by 30%; as co-founder of WORN Performance Enhanced Layers, I shaped brand positioning and product storytelling.

Experience

Work history, roles, and key accomplishments

Current

Freelance Product Marketing & Brand Strategy Director

Current

Independent Consulting

Jan 2024 - Present (2 years 10 months)

Provides senior-level strategic consulting to help organizations understand customer needs, strengthen market position, and translate complex business challenges into actionable marketing and communications strategies.

Brand Research Consumer Analysis Competitive Analysis Positioning Strategic Narratives Stakeholder Management Brand Platforms Value Proposition Messaging Frameworks Creative Briefs

Current

Co-Founder & Brand Advisor

Current

WORN Performance Enhanced Layers

Jan 2015 - Present (11 years 10 months)

Co-founded a performance apparel company, shaping brand positioning, product storytelling, consumer strategy, and marketing direction.

Brand Positioning Value Proposition Audience Strategy Messaging Product Driven Storytelling Product Launch Integrated Marketing Partnerships Customer Acquisition Go To Market

Brand Strategy Director

22Squared

Jan 2022 - Dec 2024 (2 years 11 months)

Led brand and creative strategy across client engagements, managing a team of four strategists and partnering with agency leadership to develop insight-driven marketing strategies.

Consumer Research Audience Strategy Brand Positioning Creative Briefing Integrated Campaigns Team Leadership Mentorship

Freelance Strategy Director

VMLY&R / TAXI

Jan 2020 - Dec 2021 (1 year 11 months)

Developed brand and integrated marketing strategies grounded in consumer research, competitive analysis, and business objectives. Partnered with creative and account teams to translate customer insights into strategic platforms and campaign direction.

Brand Strategy Integrated Marketing Consumer Research Competitive Analysis Messaging Frameworks Creative Briefs

Brand Strategy Director

EP+Co

Jan 2017 - Dec 2020 (3 years 11 months)

Led brand and integrated marketing strategy for national client accounts, managing two strategists and contributing to agency new business development. Developed consumer insights and strategic positioning for John Deere and Denny's, among others.

Brand Strategy Integrated Marketing Consumer Insights Positioning Audience Strategy Messaging Frameworks Creative Direction Team Management New Business Development

Strategy Director

The O Group

Jan 2015 - Dec 2017 (2 years 11 months)

Led brand discovery, consumer research, competitive analysis, and positioning; developed strategic platforms, brand narratives, and messaging frameworks.

Brand Research Consumer Research Competitive Analysis Positioning Strategic Platforms Brand Narrative Messaging Frameworks

Senior Strategist

Jack Morton Worldwide

Jan 2013 - Dec 2015 (2 years 11 months)

Developed brand positioning for three credit card products and contributed to customer experience campaigns, connecting product differentiation with customer needs and communications strategy.

Brand Positioning Customer Experience Communications Strategy