Patricia Sánchez Velasco

Developed and executed trade marketing plans for the Wholesale channel, managed budgets, coordinated POS materials, and led international projects supporting franchise expansion across LATAM and the Middle East.

Managed international brand and product initiatives, including NPD launches and market adaptations across 15+ markets, and developed international brand campaigns with global agencies.

Managed international trade and communication projects, coordinated trade shows, and provided strategic consultancy to Spanish companies in FMCG and fashion.

Conducted market and competitor analysis to develop marketing and sales plans, led website and e-commerce initiatives, and developed a new wine tourism business line.

Designed and executed B2C brand activations and strategic partnerships, coordinated an innovation project across EMEA and Asia, and led a rebranding project that increased brand awareness.

Led digital content and performance marketing initiatives across SEO, SEM, and social media, and managed affiliate partnerships and digital campaigns.

Grade: 9/10

MBA in International Management with a GPA of 9/10.

Bachelor's Degree in International Trade and Marketing, awarded for the best final project.

Bachelor's Degree in Tourism with an Erasmus at the University of Bologna, Italy, and End of Degree Award.

Completed the INSIDE LVMH course in November 2024.

Completed a course on Negotiation Techniques in February 2023.

Completed the Fundamentals of Digital Marketing course in June 2021.

Completed an E-commerce course in February 2021.