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Estíbaliz Crespo Alonso

@estbalizcrespoalonso

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I lead trade marketing, brand activation, and commercial visibility projects for Moët Hennessy across Spain.

Spain

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What I'm looking for

I'm looking to continue leading trade marketing, brand activation, and commercial strategy initiatives, partnering across Sales, Marketing, clients, agencies, and suppliers to turn brand objectives into effective market activations.

At Moët Hennessy–LVMH, I lead Trade Marketing activity for Central and Southern Spain ON Trade accounts, coordinating activations and visibility projects across 12 brands.

I manage six-figure BTL investment, POSM planning, resource allocation, and a portfolio of more than 400 references. I support around 30 sales representatives and use Qlik Sense and Aspire to analyse performance and optimise activity.

I've also supported commercial strategy, sales committees, business proposals, company conventions, and General Management. Earlier, I supported commercial follow-up and technical visits in an industrial coatings business.

Experience

Work history, roles, and key accomplishments

Current

Trade Marketing Executive

Current

Moët Hennessy

Oct 2024 - Present (1 year 11 months)

Led trade marketing activities for Central and Southern Spain, managing six-figure BTL investment across 12 brands and coordinating activation projects for Hennessy and LVMH.

Trade Marketing Brand Activation POSM Project Management Budget Management Supplier Management Agency Management Data Analysis Qlik Sense Aspire

Education

Degrees, certifications, and relevant coursework

Universidad Europea de Madrid

Master in Marketing, Marketing

2018 - 2019

Pursued a Master in Marketing at Universidad Europea de Madrid, focusing on advanced marketing strategies and management.

London School of Economics

Global Dimensions Programme, Global Studies

2018 - 2018

Completed the Global Dimensions Programme, focusing on global business perspectives and international dimensions.

Universidad Europea de Madrid

Bachelor's Degree, International Business

2014 - 2018

Earned a Global Bachelor's Degree in International Business, gaining comprehensive knowledge in international trade and business operations.

The Hague University of Applied Sciences

Erasmus Exchange, European Studies

2017 - 2017

Participated in the European Studies & Communication Manager (Erasmus) program, enhancing cross-cultural communication and European studies knowledge.