Alvaro Rama

• Serves as a strategic advisor to leading CPG, Fashion, Home Accessories, and Electronics brands, translating business objectives into full-funnel media strategies, measurement frameworks, and performance solutions.
• Oversees end-to-end campaign operations, including campaign setup, launch readiness, performance monitoring, troubleshooting, and optimization, ensuring effective execution and alig

Worked as Ambassador at One Young World.

• Led paid media and digital commerce measurement across 16 brands in 9 Southeast Asian markets, partnering with brand teams and media agencies from planning through performance evaluation. Contributed to increase in brand power across markets by as much as 18%.
• Designed integrated measurement approaches while leading regional test-and-learn initiatives across Meta, Google, TikTok and other digi

Worked as Sr. Shopper Growth Optimization Manager at Unilever.

• Led CRM and performance marketing programs across four categories, coordinating internal teams and external accounts to plan and optimize omnichannel initiatives.
• Improved return on ad spend by 40% and contributed to 35% channel growth, equivalent to ₱116M (€2M).
• Developed the digital adoption strategy for the eRoute-to-Market B2B program, delivering 340% growth (₱6.1B / €104.6M) and a 39% i

• Developed CRM loyalty strategy and piloted the first omnichannel loyalty marketing campaign, improving conversion by 90% and contributing to 300% omnichannel growth in key D2C accounts.
• Integrated marketing automation into the eRoute-to-Market B2B program, generating ROAS of up to 506x and a 59% conversion rate; contributed ₱1.4B (€24M) in gross sales value and 370% program growth.
• Launched

• Analyzed product performance and competitor assortment and expanded perfect-store-online monitoring to 10 customer accounts, contributing to 255% sales growth and 95% achievement of online standards.

• Built the eCommerce customer website monitoring system, reducing online product monitoring time by 98.5% and saving ₱12M (€200K); the program was adopted by the regional eCommerce team.
• Improved 100% of product content and reduced product-listing processing time by 90% through database organization and automation.

Took courses in European Economics, European Politics, Intercultural Communication, and French Culture.