Open to opportunities

Parag Dharmadhikari

@paragdharmadhikari

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Transitioning BI developer to strategic B2B SaaS marketer

India

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What I'm looking for

I’m looking for a product or customer marketing role in a high growth B2B SaaS company.

As a seasoned B2B SaaS marketer with over 10 years of industry experience, I leverage my technical background in computer science and business acumen in marketing to drive transformative growth for enterprises and startups. With a proven track record of propelling three startups from $0 to $10M+ through strategic marketing programs, I excel in developing high-impact marketing strategies that fuel measurable growth.

In my current role at The Modern Data Company, I oversee end-to-end product marketing activities, lead the analyst relations program, and specialize in driving growth through targeted campaigns for demand generation and lead acquisition. My expertise spans go-to-market planning, product and feature launches, competitive research, messaging and positioning, sales enablement, and content marketing.

With a strong background in guiding enterprises and startups through transformative growth, I am well-equipped to navigate the complexities of B2B SaaS marketing and propel businesses forward.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

The Modern Data Company

Oct 2022 - Present (2 years 7 months)

At The Modern Data Company, I lead product marketing activities, including new product launches, messaging, and competitive analysis. I drive the Go-to-Market strategy and manage partnerships with major data platforms, ensuring our teams are equipped for success.

B2B SaaS Marketing Product Marketing Go To Market Strategy Competitive Analysis Demand Generation Sales Enablement Messaging Strategy Analyst Relations Marketing Campaigns Lead Generation

Product Marketing Manager

Hevo Data

Jun 2022 - Jun 2022 (0 months)

As the first product marketing hire at Hevo Data, I drove exponential growth through strategic marketing initiatives and established marketing engines. I led product launches and collaborated with the CEO to build sales teams from scratch.

Product Marketing Demand Generation Marketing Strategy Customer Engagement Partner Marketing Lead Generation Sales Enablement Event Marketing Marketing Analytics

Product Marketing Manager

ProMobi Technologies

Jul 2018 - Feb 2020 (1 year 7 months)

At ProMobi Technologies, I established the outbound marketing function for Scalefusion, focusing on product positioning, launching a partner program, and orchestrating targeted campaigns to enhance product adoption.

Outbound Marketing Product Positioning Campaign Management Sales Enablement Lead Generation Marketing Strategy Campaigns Customer Engagement

Marketing Manager

Eastern Enterprise

Jun 2018 - Oct 2018 (4 months)

I spearheaded the establishment of a new PropTech vertical at Eastern Enterprise, focusing on tailored marketing strategies for the European real estate sector, enhancing brand visibility and customer engagement.

Marketing Strategy Brand Development Customer Engagement PropTech Market Research Campaign Management Sales Enablement Lead Generation Partnership Development

Associate Manager Product Marketing

Accelya Kale Solutions Ltd.

Sep 2015 - Jul 2018 (2 years 10 months)

At Accelya, I led product marketing for commercial solutions, driving product launches and enhancing customer engagement through events and community building, significantly improving brand visibility.

Product Marketing Customer Engagement Event Management Community Building Sales Support Market Research Product Launches Customer Advocacy Relationship Management

Software Engineer (BI Developer)

Zensar Technologies

Sep 2011 - Sep 2013 (2 years)

I began my career as a BI/ETL developer at Zensar, specializing in data warehousing and ETL projects, primarily serving clients in the BFSI domain, and gaining expertise in various BI tools.