At Meta, I lead UX research for Ads & Monetization, shaping advertiser and buyer experiences across Shops Ads, Signal Acquisition, and Shopify. My research unlocked $7.23B in addressable market for Shops Ads, helped resolve a Shopify Payments friction point tied to $770M in revenue, and informed product experiences that more than doubled onboarding conversion.
Previously, I advanced from Researcher to Division Director at Fors Marsh, building and leading a 20+ person research department serving federal clients including the FDA, CDC, DoD, FEMA, and NCI. I bring mixed-method research, research operations, product strategy, and team leadership to complex problems spanning public health, communication, UX, and market strategy.
