I've built strategic brand partnerships and integrated marketing programs across entertainment, media, gaming, and streaming. Most recently, I led partnership marketing for Paramount Pictures UK film releases, securing more than $10M in media value through brand collaborations.
At Funimation and Sony Pictures Entertainment, I developed global brand partnership strategies and executed more than 10 medium- to large-scale partnerships annually with brands including PlayStation, Xbox, Bandai, Kung Fu Tea, Discord, and Tokyo Treat. I connected activations to subscription and film-release promotions to reach anime audiences and drive new and returning users.
My work also spans ad solutions, sponsorships, and go-to-market enablement at Sony Pictures Entertainment, The Hollywood Reporter, Quizlet, and BuzzFeed. I create integrated campaign pitches, sales collateral, playbooks, and localized resources that help teams bring custom advertising solutions to market.
Earlier at BuzzFeed, SpinMedia, and MySpace Music, I managed custom branded content and integrated marketing programs from ideation through execution. I bring experience on both the media-owner and brand sides, with a focus on partnerships that align business goals, audiences, and measurable outcomes.
