Pamela Devied

Oversaw end-to-end event operations, including venue viewings, negotiations, contracts, and on-site support. Coordinated internal departments and external vendors and managed part-time/contract staff.

Developed creative event concepts aligned with client objectives and maintained a network of vendors and suppliers. Identified and resolved potential venue issues to support seamless event experiences.

Facilitated communication between production staff and other departments to synchronize brand campaigns and video projects. Directed production resources and day-to-day delivery, including planning video shoots and managing production through completion for campaigns.

Planned and executed events and video productions across multiple Asia Pacific countries for clients in technology, broadcast, pharmaceutical, brands, and international agencies. Created timelines and budgets, scheduled shoots, and coordinated talent and crew while sourcing vendors.

Spearheaded in-house 237 events and branding promotions as a venue provider. Identified contacts, developed strategies to achieve hackathon outcomes, and maintained a safe and organized environment for employees and patrons.

Fostered connections between buyers and exhibitors to promote fashion merchandise trade locally and internationally. Identified sponsors and organized promotional events to increase tradeshow footfall.

Led NTUC Income CSR projects and event initiatives, including the #GivingTuesdaySG - OrangeAid Public Launch Campaign. Built brand presence through internal and external events delivered with the Young NTUC stakeholder group, and maintained relationships with high-level stakeholders.

Completed a Diploma in Shipbuilding and Offshore Engineering.

Earned a certificate of specialisation in Food & Beverage Management.

Obtained a Specialist Diploma in Media (Content Production and Management) during the COVID period to strengthen knowledge of content, production, and audience engagement.