At PHX Training, I lead marketing and communications across six training centres, managing social media, digital content, PR and stakeholder engagement to promote courses and training programmes. My work has delivered 432% growth in Facebook reach, 345% more link clicks and 184% growth in organic reach.
I've strengthened communication between centres, leadership and staff by introducing monthly company meetings, weekly updates and bi-weekly newsletters. I also manage PR, marketing reporting and the course booking system, supporting more than 400 course enrolments since January 2024.
Previously, I led multi-channel marketing across three Robinsons Group brands and supported student recruitment and business engagement campaigns at Dumfries & Galloway College. I combine creative storytelling, digital content and data-led reporting to build visibility and engagement.
