Padmapriyanvitha V S

I’m a Research Associate at IIM Bangalore, working at the intersection of data analytics and organisational behaviour. I diagnosed a dominant workforce signal across 9,363 Indian companies, finding that benefits perception (r = 0.96) outpredicts salary ratings as the primary driver of employer brand strength.

I rebuild models when the data demands it: during a churn analysis, I caught a 99.5% data leakage error mid-project, rectified root causes, and rebuilt a Random Forest to achieve ROC-AUC 0.866 and 87.35% accuracy. I also engineered a market basket analysis across 1M+ retail transactions, surfacing psychological purchase patterns beyond standard category logic.

Across work and projects, I standardise reproducible analysis through ETL frameworks, executive-ready reporting, and stakeholder-calibrated communication. From benchmarking KPIs across 6 executive education programmes to driving a B2B outreach pipeline from 0 to 15 qualified leads in 15 days, I focus on analytical thinking that directly shapes business and people decisions.