Open to opportunities

Cesar Parrales

@cesarparrales

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Creative director blending digital marketing, art direction, and LATAM brand strategy.

Ecuador

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What I'm looking for

I seek remote or hybrid roles at global agencies or companies targeting LATAM where I can lead creative and digital strategy, develop innovative campaigns, and deliver measurable brand growth.

I am a creative director with 26 years of experience turning ideas into impactful visual narratives across LATAM, from graphic design roots to leading digital campaigns for major brands. I combine strategic communication, art direction, and digital innovation to build emotionally resonant brand experiences.

I have led creative and digital strategy for clients such as Continental, General Tire, Bosch, NAPA, AmBev brands, Grupo Bimbo, and Cervecería Nacional, managing campaigns, e-commerce projects, AR/phygital experiences, and paid media. My work spans UX/UI design, motion graphics, video editing, social media strategy, and multimedia production.

I am available for remote or hybrid roles at global agencies or companies targeting the Latin American market, bringing a hands-on approach to creative leadership and measurable digital outcomes.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

GTE

Jan 2018 - Present (8 years)

Led creative and digital strategy for brands including Continental, General Tire, Bosch, Barum, and NAPA, developing e-commerce campaigns, AR experiences, and cross-platform social content that increased brand engagement across LATAM.

Creative Direction Digital Strategy AR Experience Social Media Content Production Adobe Creative Suite UX UI Design

Social Media Manager & Media Buyer

Zest Publicidad

Jan 2019 - Dec 2022 (3 years 11 months)

Managed digital strategy and paid media for clients such as Tequila Honor and Bistoncorp, executing social campaigns and Spark AR interactive experiences to drive audience reach and conversions.

Paid Media Social Media Strategy Media Buying Spark AR Content Creation Analytics Google Ads Meta Ads

Art Director ATL/Digital

Creacional AAG

Jan 2015 - Jan 2018 (3 years)

Directed multichannel campaigns for clients including Mall del Sol and Sonax, leading art direction, multimedia production, UI design, and AR content to enhance offline and digital customer experiences.

Art Direction Multimedia UI Design Adobe Creative Suite UX

Digital Director

Initiative IPG Mediabrands

Jan 2013 - Jan 2015 (2 years)

Managed digital creative strategy and content for Cervecería Nacional and Grupo Bimbo, leading development of social and web platforms to improve digital presence and audience engagement.

Digital Strategy Content Management Creative Leadership Analytics UX UI Campaign Planning

Digital Creative Director

Wikot Ecuador

Jan 2011 - Jan 2013 (2 years)

Directed digital and interactive campaigns for AmBev, Banco del Pacífico, and Chevrolet, overseeing UI, multimedia design, and social media content to drive brand storytelling and user engagement.