At Seven Retail Group, I partnered with the Business Unit Head of Education on strategic growth initiatives across acquisition, retention, marketing, sales, operations, and academic functions. I improved the student retention ceiling by 3pp by identifying churn drivers and driving cross-functional initiatives.
I co-managed Meta Ads acquisition, contributing to 100% customer base growth and all-time-high revenue in 2026. I also led organic acquisition and social media, growing leads up to 3x and the audience to 100K+ followers in five months.
At Garena Free Fire Middle East and Africa (MEA), I worked with Product and Marketing to achieve 80% user base and revenue growth in 2024. I handled end-to-end in-game monetization and co-led a livestreaming project with 40+ KOLs that peaked at 70k+ concurrent viewers.
Earlier, at Garena Free Fire Sub-Saharan Africa, I recommended data-driven operating strategies that contributed to 20% new-user penetration, and explored market expansion opportunities in Nigeria. I also completed a full-stack program at Apple Developer Academy and earned a Bachelor of Computer Science with honors from BINUS University.
