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Oscar Zhou

@oscarzhou

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Digital Campaign Manager at McOuat Partnership, lowering campaign CPL by 15% to 60% across approximately 40 clients.

Canada

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At McOuat Partnership, I manage Google Ads, Facebook Ads, LinkedIn Ads, and TikTok campaigns for approximately 40 clients. Since onboarding, campaigns have seen average CPL reductions of 15% to 60%.

I develop digital marketing strategies for KnockNok at GAIA Technologies Inc. and planned and executed campaigns that brought the project over 100,000 combined Google Play and App Store downloads, with a 4.8/5 rating.

At TCL Communication (Alcatel & Blackberry), I launched the global BlackBerry Mobile website and revamped and launched Alcatel mobile’s global website. I also launched Alcatel’s “Enjoy.Now” campaign and contributed to growth in its Facebook and Instagram fan bases.

At Lenovo, I led the web team managing corporate websites and eCommerce operations. I supported website revamps, including mobile responsive design, and conducted A/B and MVT testing for conversion optimization.

Experience

Work history, roles, and key accomplishments

Current

Digital Campaign Manager

Current

McOuat Partnership

Apr 2022 - Present (4 years 6 months)

Managed Google Ads, Facebook Ads, LinkedIn Ads, and TikTok accounts for approximately 40 clients, reducing campaign CPL by an average of 15% to 60%. Developed tailored digital media strategies and set up ad accounts, tracking, and campaigns.

Google Ads Facebook Ads LinkedIn Ads TikTokAds Google Tag Manager Google Analytics UTM tracking Landing Page Optimization Campaign Reporting

Digital Marketing Manager

GAIA Technologies Inc.

Apr 2021 - Apr 2022 (1 year)

Planned and executed digital marketing strategy for the KnockNok project, achieving over 100,000 downloads and a 4.8/5 rating. Managed campaigns across Google, Facebook, TikTok, Reddit, and Apple Search Ads, and analyzed performance using AppsFlyer.

Digital Marketing Strategy Google Ads Facebook Ads TikTokAds Reddit Ads Apple Search Ads Appsflyer ASO Canva Landing Page Optimization

Digital Marketing Consultant

Self-employed

Feb 2019 - Mar 2021 (2 years 1 month)

Provided digital marketing strategic advisory, planned and implemented Google Ads and Meta ads, and delivered monthly campaign reports and ongoing optimization.

Digital Marketing Strategy Google Ads Meta Ads Campaign Optimization Reporting

Digital Marketing Head

TCL Communication

Aug 2015 - Jan 2019 (3 years 5 months)

Led digital marketing strategy, budgeting, and execution across multiple platforms including website, eCommerce, social media, and mobile app. Launched the 'Enjoy.Now' branding campaign for Alcatel and the global website for BlackBerry Mobile.

Digital Marketing Strategy SEO Social Media Strategy Ecommerce Content Strategy Campaign Management Budgeting

Manager, Web & eCommerce

Lenovo

Dec 2009 - Apr 2015 (5 years 4 months)

Led a web team managing Lenovo corporate websites and eCommerce operations. Rolled out website revamps, conducted A/B and MVT testing for conversion optimization, and improved web metrics.

Web Management Ecommerce A B Testing MVT Testing Web Analytics Team Leadership Content Management