Open to opportunities

Osama Zia Siddiqui

@osamaziasiddiqui

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Seasoned Digital Marketing Manager with expertise in brand strategies.

Pakistan

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can lead impactful marketing strategies and contribute to business growth.

I am a seasoned Digital Marketing Manager with over 12 years of experience leading global brand strategies. My journey has been marked by a commitment to driving recognition, engagement, and ROI through results-oriented channel optimization. At Pentagon Food Group, I achieved a remarkable 2.3× ROAS for a UAE startup by designing and optimizing a high-converting Facebook funnel, showcasing my ability to deliver measurable results.

Throughout my career, I have successfully managed numerous projects, including over 100 Facebook Ads campaigns at Canz Marketing, where I boosted team efficiency by 30% through standardized workflows. My previous roles have equipped me with a diverse skill set, from SEO optimization that increased web traffic by 150% at Seven Koncepts to securing high-value clients at EVS Software through strategic lead nurturing. I thrive in dynamic environments and am passionate about leveraging data-driven insights to enhance marketing performance.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Project Manager

Current

Canz Marketing

Jan 2022 - Present (3 years 8 months)

Managed 100+ Facebook Ads projects, scaling winning campaigns based on real-time performance. Boosted team efficiency by 30% by standardizing workflows and automating handoffs.

Facebook Ads Performance Marketing Workflow Automation Project Management Team Leadership

Current

Digital Marketing Project Manager

Current

Pentagon Food Group

Jan 2019 - Present (6 years 8 months)

Achieved 2.3x ROAS for a UAE startup by designing and optimizing a high-converting Facebook funnel. Grew B2B social media following by 200% via strategic content planning and audience-focused engagement.

Facebook Ads Social Media Content Marketing Performance Marketing Digital Marketing

Digital Marketing Executive

Seven Koncepts

Jan 2017 - Dec 2018 (1 year 11 months)

Increased web traffic by 150% in six months through SEO optimization and backlink strategy. Met international client KPIs by aligning SEO and paid media efforts to maximize reach.

SEO Backlinks Paid Media KPIs

Business Development Executive

EVS Software

Jan 2014 - Dec 2017 (3 years 11 months)

Secured 50+ high value clients via CRM driven lead nurturing and customized proposals. Retained business by resolving project disputes, leading to renewed long term contracts.

CRM Lead Nurturing Proposal Writing Conflict Resolution

Scrum Master

Pfizer Pakistan

Jan 2012 - Dec 2014 (2 years 11 months)

Reduced reporting time by 40% with automated Excel analytics and standardized data templates. Enhanced cross-team coordination via daily standups and backlog grooming sessions.

Excel Data Analytics Scrum Agile Methodologies Team Coordination

Education

Degrees, certifications, and relevant coursework

Iqra University

MBA, Marketing

2012 - 2014

Completed a Master of Business Administration with a specialization in Marketing. Focused on advanced marketing strategies and business management principles.