Muhammad Farman
@muhammadfarman
Results-driven Digital Marketing Leader with 11 years of experience.
PakistanWhat I'm looking for
I am a results-driven Digital Marketing Leader with over 11 years of experience in scaling ROI-driven campaigns across PPC, SEO, and social media. My signature achievement includes leading a healthcare campaign that reduced cost-per-lead by 35%, saving $250K annually for Spine & Injury Associates UK. I leverage data analytics, automation, and cross-platform strategies to optimize performance for diverse industries like e-commerce, healthcare, and real estate.
Throughout my career, I have managed a $10M ad spend across Google and Meta, driving significant ROI lifts for various sectors. At SWAFOO, I engineered high-budget campaigns with real-time bid adjustments, boosting ROI by 20% and reducing CPA by 15%. My technical expertise in tools like SEMrush and Ahrefs has enabled me to enhance organic traffic and site performance, achieving a 40% increase in rankings for my clients.
I am passionate about combining technical skills with creative strategies to drive measurable impact. My goal is to continue to innovate in the digital marketing space while mentoring teams and fostering a culture of growth and learning.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
SWAFOO
Jan 2021 - Present (5 years 6 months)
Engineered high-budget campaigns (Google Ads, Meta, LinkedIn) with real-time bid adjustments, boosting ROI by 20% and reducing CPA by 15%. Spearheaded technical audits (SEMrush, Ahrefs), increasing organic traffic by 35% and rankings by 40% for real estate/e-commerce clients.
Digital Marketing Consultant
Spine & Injury Associates
Mar 2021 - Mar 2021 (0 months)
Increased conversions by 25% via A/B testing and dynamic keyword insertion. Reduced CPL by 15% using cross-platform targeting (Google Ads, LinkedIn).
Freelance Digital Marketer
Self-employed digital marketing
Jan 2021 - Jan 2021 (0 months)
Reduced CPL by 15% using cross-platform targeting (Google Ads, LinkedIn). Boosted engagement by 30% for a SaaS client through responsive design.
Project Manager & Digital Marketing Expert
Xoom Plus Agency
Jan 2018 - Dec 2020 (2 years 11 months)
Automated marketing workflows using Python, cutting manual tasks by 40% and improving campaign efficiency. Managed 15 cross-platform projects (PPC, SEO), achieving a 40% traffic surge and 90% faster turnaround.
Product Marketing Cybersecurity
BHI Online Solutions
Jan 2015 - Dec 2016 (1 year 11 months)
Launched 3 digital products, improving conversion rates by 20% through user experience (UX) and SEO-driven content strategies. Leveraged Google Analytics to iterate features, increasing lead generation by 30%.
Freelance Digital Marketer
Self-employed digital marketing
Jan 2013 - Dec 2013 (11 months)
Optimized Google My Business, increasing clinic appointments by 25%. Reduced CPL by 15% using cross-platform targeting (Google Ads, LinkedIn).
Education
Degrees, certifications, and relevant coursework
Allama Iqbal Open University (AIOU)
Master of Education, Education
2015 - 2019
Studied advanced educational theories and practices. Focused on curriculum development and instructional design.
University of Malakand (UOM)
Master of Education, Education
2015 - 2019
Completed a Master's degree focusing on educational leadership and administration. Gained expertise in educational research and policy.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
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