Open to opportunities

Omotoso Dolapo Oreoluwa

@omotosodolapo

Head of Growth at MonieWorld, scaling GBP–Nigeria remittance. Growth marketer across African diaspora fintech — acquisition, retention, CRM.

United Kingdom

Message

What I'm looking for

I’m looking to lead end-to-end growth in consumer fintech or cross-border payments—owning acquisition, CRM/lifecycle, and corridor expansion—while operating in regulated environments and translating performance analytics into decisions for senior leaders.

I'm a growth leader in consumer fintech, with almost a decade spent building demand for money-movement products serving the African diaspora. I currently lead growth at MonieWorld (Moniepoint GB Limited), a UK-regulated GBP-to-Nigeria remittance product, where I own acquisition, retention, CRM, influencer and community marketing, and in-store activation, and manage a small team alongside an embedded data analyst.

Before MonieWorld, I was Interim Head of Growth (UK–Nigeria) and Country Manager, Nigeria at LemFi, and Revenue Growth Director at TransferGo, where I led go-to-market across Nigeria, Ghana, Kenya, Uganda and Tanzania — covering corridor pricing and FX strategy, referral programme design, CRM lifecycle build-out on Braze, and partnerships. Earlier roles at PiggyVest and Sendsprint gave me the ground-level view of how African consumers actually adopt financial products.

What I'm known for: turning messy corridor economics into a clear growth model. That means CAC and channel attribution I can defend line by line, cohort retention and MAU decomposition that tell leadership the uncomfortable story rather than the flattering one, and lifecycle campaigns that move real transacting behaviour — not just open rates. I work comfortably inside FCA-regulated environments, including financial promotions compliance and onboarding/EDD journeys.

I'm most interested in senior growth roles at consumer fintech or marketplace businesses expanding into or out of emerging markets, where the problem is genuinely commercial rather than purely channel execution.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth

Current

Moniepoint UK

Jul 2025 - Present (1 year)

Own the growth function for a UK-regulated GBP-to-Nigeria remittance product, covering user acquisition, retention, CRM/lifecycle, and influencer and offline community activation. Lead team growth and corridor expansion across UK cities, including building community partnerships and FCA-regulated lifecycle campaigns.

Growth Strategy Retention Influencer Marketing Offline Activations Budget Ownership Performance Analysis Stakeholder Management People Leadership team development

Revenue Growth Director

TransferGo

Jul 2024 - Dec 2024 (5 months)

Led East African market expansion across Tanzania, Uganda, Rwanda, and Kenya, covering API integrations, licensing, and FX pricing strategy. Improved returning user performance via commercial partnerships and incentive programs and increased newsletter read-through and engagement using localised communications.

East Africa Growth API Integration Licensing FX Pricing Partnerships Incentives Localized Communications

Country Manager, Nigeria

LemFi

Jul 2022 - Jun 2024 (1 year 11 months)

Owned the Nigeria corridor, delivering 10% monthly user-acquisition growth and scaling the base beyond 200,000 customers. Built a data-driven growth framework and led influencer marketing at scale.

Country Growth Ownership User Acquisition Data Driven Growth Influencer Marketing Audience Targeting Customer Segmentation

Growth Launcher

LemFi

Sep 2022 - Jul 2023 (10 months)

Launched and scaled Ghanaian, Kenyan, and Ugandan corridors across UK, Canada, and USA sending markets, achieving 10% month-over-month growth. Built local partnerships and managed ambassador networks to drive acquisition.

Corridor Launch and Scaling Market Expansion Partnerships

Interim Head of Growth (UK–NG)

LemFi

Led UK–NG corridor growth under FX volatility and intense competition by improving user trust through pricing transparency and positioning. Designed refer-a-friend campaigns and ran CRM aligned to payday cycles and seasonal moments to improve retention and reactivation.

CRM Strategy Retention Payday Cycle Planning

Senior Growth Manager

LemFi

Led go-to-market for a global multi-currency account targeting African freelancers, remote workers, and creator-economy users. Opened new acquisition channels via influencer and affiliate networks and improved onboarding, pricing, and activation to increase adoption.

Go To Market Strategy Multi Currency Account Growth Influencer Marketing Affiliate Networks Acquisition Channels Onboarding